Unleashing the Expert Within...
Unleashing the Expert Within...
This is when you first start your business and are eager for customers and clients. You offer samples and free sessions, looking for buzz and visibility. For some, this lasts a few months, but others get stuck here for years. Not good! The signs that you are stuck include a lack of revenue, excitement when clients call, but a low conversion of paying clients. You probably don’t use a marketing plan during this stage either. Hopefully, after awhile you move into stage two…
2. “Oh, crap… this isn’t working” stage.
Sorry to be crude, but sometimes that’s how it feels. You begin to realize that trying to do everything yourself only leads to overwhelm and emotional burn out. You also see that the only way to be happy and prosperous is to get a team of folks to help you. The goal: you do what you do best, and delegate the tasks that you either can’t do, shouldn’t do, or know someone can do better.
If you are doing your own books (unless you are a bookkeeper), creating your own web pages, writing your own copy, or managing your own database – you are stuck in this stage and will reach a point where there just isn’t enough of you to go around. My suggestion, find small ways to outsource and delegate so you can do more things that generate revenue. Now the true entrepreneurial freedom can emerge… and you get to the next stage.
3. “I wish I knew what I knew” stage.
This reminds me of Sally Fields’ moment at the Academy Awards where she stood up and said, “You like me, you really, really like me!” Pardon the bad metaphor, but my point here is that this is where the expert status fame and glory resides; recognition, and the chance to be financially profitable by reaching more people and leveraging your business.
Let me elaborate: After gaining confidence in Stage One and learning how to think like a business owner in Stage Two, the task in Stage Three is to become a content expert. The global nature of all of this now comes into play. No longer do you need to serve one to one; use the virtual world and online communities to serve many people. It’s time to step up and claim your expert status so you are “known.”
How? I remember knowing that I had so much good information and wisdom inside, but had no idea how to get it out. The experience of wishing I “knew what I knew” really kicked in when I had my first expert interview. After responding to about 15 interview questions, I thought, “Dang, I know a lot!” Now, I’m spending much of my time “birthing” more content, realizing this is my next step to more success.
Three ways to “know what you know” and fully embrace being the expert that you are include the following:
1. Decide that you are an expert.
Yes, it’s just that simple. So many of us wander around playing small that we miss the opportunity to really help the clients we should. Does your ego react to the thought of calling yourself an expert? If your child had a life threatening brain tumor, wouldn’t you be very glad that the neurosurgeon doing the surgery knows what an expert he is! It’s not about ego as in “better than” but about discovering, owning and then sharing your gifts.
2. Have someone interview you.
Unless you are a prolific writer, it’s far easier to grab a friend (or your coach) and have them ask you questions. I suggest that you use Audio Acrobat or recording software. List the top ten problems you solve for your clients. The interviewer asks you what you do, how you show up, and the results you get. You’ll be amazed at how easily the answers roll off your tongue. It’s also very affirming when you hear yourself voicing your expertise. Another idea is to offer a free tele-seminar and share your recording of it.
3. Release your content.
Are you tapped into the world of Social Media? If so, you can put your content on Facebook, LinkedIn, Blogs, YouTube, Twitter, and a host of other places. At this stage, in order to successfully market, you must create new content regularly. Add this task to your marketing plan and make sure you schedule regular releases of your great ideas, insights, and ways to solve
problems.
The world needs what you have. Now is the time to get creative, play big, be bold and get your message out there!
Unleashing the Expert Within - To learn more about this author, visit Therese Skelly's Website.
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1. “Let me at ‘em” stage.
This is when you first start your business and are eager for customers and clients. You offer samples and free sessions, looking for buzz and visibility. For some, this lasts a few months, but others get stuck here for years. Not good! The signs that you are stuck include a lack of revenue, excitement when clients call, but a low conversion of paying clients. You probably don’t use a marketing plan during this stage either. Hopefully, after awhile you move into stage two…
2. “Oh, crap… this isn’t working” stage.
Sorry to be crude, but sometimes that’s how it feels. You begin to realize that trying to do everything yourself only leads to overwhelm and emotional burn out. You also see that the only way to be happy and prosperous is to get a team of folks to help you. The goal: you do what you do best, and delegate the tasks that you either can’t do, shouldn’t do, or know someone can do better.
If you are doing your own books (unless you are a bookkeeper), creating your own web pages, writing your own copy, or managing your own database – you are stuck in this stage and will reach a point where there just isn’t enough of you to go around. My suggestion, find small ways to outsource and delegate so you can do more things that generate revenue. Now the true entrepreneurial freedom can emerge… and you get to the next stage.
3. “I wish I knew what I knew” stage.
This reminds me of Sally Fields’ moment at the Academy Awards where she stood up and said, “You like me, you really, really like me!” Pardon the bad metaphor, but my point here is that this is where the expert status fame and glory resides; recognition, and the chance to be financially profitable by reaching more people and leveraging your business.
Let me elaborate: After gaining confidence in Stage One and learning how to think like a business owner in Stage Two, the task in Stage Three is to become a content expert. The global nature of all of this now comes into play. No longer do you need to serve one to one; use the virtual world and online communities to serve many people. It’s time to step up and claim your expert status so you are “known.”
How? I remember knowing that I had so much good information and wisdom inside, but had no idea how to get it out. The experience of wishing I “knew what I knew” really kicked in when I had my first expert interview. After responding to about 15 interview questions, I thought, “Dang, I know a lot!” Now, I’m spending much of my time “birthing” more content, realizing this is my next step to more success.
Three ways to “know what you know” and fully embrace being the expert that you are include the following:
1. Decide that you are an expert.
Yes, it’s just that simple. So many of us wander around playing small that we miss the opportunity to really help the clients we should. Does your ego react to the thought of calling yourself an expert? If your child had a life threatening brain tumor, wouldn’t you be very glad that the neurosurgeon doing the surgery knows what an expert he is! It’s not about ego as in “better than” but about discovering, owning and then sharing your gifts.
2. Have someone interview you.
Unless you are a prolific writer, it’s far easier to grab a friend (or your coach) and have them ask you questions. I suggest that you use Audio Acrobat or recording software. List the top ten problems you solve for your clients. The interviewer asks you what you do, how you show up, and the results you get. You’ll be amazed at how easily the answers roll off your tongue. It’s also very affirming when you hear yourself voicing your expertise. Another idea is to offer a free tele-seminar and share your recording of it.
3. Release your content.
Are you tapped into the world of Social Media? If so, you can put your content on Facebook, LinkedIn, Blogs, YouTube, Twitter, and a host of other places. At this stage, in order to successfully market, you must create new content regularly. Add this task to your marketing plan and make sure you schedule regular releases of your great ideas, insights, and ways to solve
problems.
The world needs what you have. Now is the time to get creative, play big, be bold and get your message out there!
Unleashing the Expert Within - To learn more about this author, visit Therese Skelly's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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