Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









You Will See Results Pursuing Your Core Desire

Written by: Jack Zufelt

Article Overview: When trying to discern your Core Desires, pay close attention to the responses and emotions elicited by the Search Question. You could overlook a key phrase, comment, or feeling if you are not careful. Emotions are not always easy to sense or detect. Often people will answer the question flippantly, or without focus. Often I will hear a goal they have had for many years, and when I tell them it is not a 100 on the scale, they say things like "Okay, you want to know what I really want?" Then they say what is really in their heart and get right to the Core Desire. Sometimes they joke about a Core Desire- don't let this fool you. Oftentimes people joke about the things that are most important to them, because to get serious about it is quite painful. They joke around to hide the hurt.

Free Download - Simple Formula for Success By Jack Zufelt
Name: Email:

You Will See Results Pursuing Your Core Desire

When trying to discern your Core Desires, pay close attention to the responses and emotions elicited by the Search Question. You could overlook a key phrase, comment, or feeling if you are not careful. Emotions are not always easy to sense or detect.

Often people will answer the question flippantly, or without focus. Often I will hear a goal they have had for many years, and when I tell them it is not a 100 on the scale, they say things like "Okay, you want to know what I really want?" Then they say what is really in their heart and get right to the Core Desire. Sometimes they joke about a Core Desire- don't let this fool you. Oftentimes people joke about the things that are most important to them, because to get serious about it is quite painful. They joke around to hide the hurt.

Wheelchair Quarterback
A man in his early thirties was sitting in a wheelchair in the middle of the center aisle. He raised his hand and said, "I don't want to ruin your seminar or anything, but what you are teaching is a lie-at least it is for me. You say that if I discover my Core Desires and pursue them, 1 will eventually achieve them, right?"

"Yes," I said. "Well, it won't work," he said, "at least not for me."

I knelt down beside him and asked, "What would you like to have, that is a one hundred on your Core Desire Scale? What aren't you getting right now in your life?"

With conviction he said, "I want to play pro football." Many in the audience thought this desire was a 100. I did not, so I asked him why he liked football. He told us that in high school he was an exceptional quarterback and broke local records. He was important, valuable, and popular. Many girls wanted to date him, and he was offered several scholarships by major universities. He went on to become one of the best quarterbacks in the history of that school, setting several records. The pros had scouted him, and he was expected to go high in the draft.

Then tragedy struck-he was involved in a major automobile accident, breaking his back and paralyzing him from the waist down. That was the end of his football career. Still, he enjoyed football vicariously-he went to many games and watched all the games he could on TV. He knew the names, numbers, and statistics of all the major players.

As he was talking about his football experience, I paid close attention to his emotions. When he mentioned feeling important and being popular, I recognized that these were the real highlights of his football experience. I asked him, "What if I could help you feel as valuable, important, and popular as you felt when you played football?"

When he looked at me, I could easily tell that I had reached his heart, where all the genuine desire was. He dropped his head down, covered his eyes, and began to sob. "If you could do that for me, I would be eternally grateful," he said quietly.

His real Core Desire wasn't to play football. It was to have all the wonderful feelings that playing football had provided him. Since I had experienced all those feelings without playing football, I knew that it was possible.

In deciding whether something is a true Core Desire, pay attention to the words you use to describe it. If you use words like probably, likely, maybe, possibly, perhaps, or I think, what you're describing is not a Core Desire. Phrases like I think, I should, I ought to, I need, and could be, clearly indicate that what you're mulling over isn't a Core Desire. If you are reluctant to investigate what it will take to achieve your "want," it is not a Core Desire. If you feel that it is too much work, it isn't a Core Desire.

Procrastination comes from not wanting to do something or not knowing how to make it happen given your circumstances. Sometimes it is too painful to keep looking at what you really want but believe you can't ever have, so you never look at it. This doesn't make the feelings go away, it just pushes them deeper down into your heart. Your feelings get buried but still exhibit a measure of influence on your actions-and certainly limit your happiness.

Many people suffer anguish because they know what their Core Desires are, but they don't know how to get them. They just keep on doing things that don't work. They look for solutions somewhere "out there" rather than within their hearts. If you think that something outside you is the cause of your problems, you will look outside yourself for the answers.

Others think they know what they want but often find they are wrong. They work hard to get what they think they want, but they fail. And then they try again and again. Or they do all that work and spend all that energy and money to pursue what they think is a Core Desire, but when they obtain it, they still feel empty.

Marybeth
Marybeth came to me for advice regarding a specific personality trait that was creating serious marital problems. She knew she needed to change it. She had sought the advice of marital counselors, and each told her to read a specific book. When she came to me, I also recommended a specific book with insights regarding her problem. Marybeth dutifully bought all the recommended reading and placed the books on her nightstand-but she never read them.

Around this same time, Marybeth discovered she was pregnant with her first baby. She was so anxious, she couldn't wait-she wanted to be the best mother possible. So she bought several books about babies and parenting, read them all, and prepared for the day when her precious baby would make its debut into this world.

What was the difference between the two stacks of books? The first set fell under the category of "I should, I ought, or I need to change." These dutiful attitudes produced more guilt than action. The other stack represented something really exciting to Marybeth; she could hardly wait to read them. She even interviewed several parents to learn how they raised their children. This interest easily ranked 100 on the Core Desire Scale.

Excitedly and anxiously conducting an investigation and steeping yourself in knowledge is highly indicative of a Core Desire. Like a sleeping volcano, it certainly hasn't blown sky-high as yet, but the early warning rumbles are there if you know how and where to listen.

The stack of books about motherhood and babies were read thoroughly by Marybeth. Her desire to change her personality trait ranked much lower on her Core Desire Scale. It was powerful enough to ask experts for help and to invest money, but not enough to find the answers being sought-and work toward achieving them no matter what. That goal will never happen until it becomes a 100 on the scale. Her heart just isn't in it.

When we are pushed into doing something, we resist. But when it is a Core Desire, no pushing is necessary, and no resistance occurs. No one likes to be pushed into something they don't want to do.

Nike's famous motto "Just Do It" sounds great, but you will only "do it" if you want to do it. The willpower required to finish a task only exists if there is a Core Desire behind it. When a Core Desire is propelling you, your willpower is automatic-and success is assured.

YOU WILL SEE RESULTS
You can always tell when people are working toward a Core Desire by the results they achieve. When they are working on a Core Desire, they are enjoying themselves and are determined not to quit until they achieve their heart's desire. They are learning and doing the things they need to do to get what they want, even though they may get hurt, injured, or discouraged.

For example, two of my daughters love to snowboard. When they first hit the slopes, they fall down a lot. The next day they are so sore they can hardly walk, but they can't wait to go again. A dear friend of mine, a professional skier, damaged his knee severely. After having six pins put in his knee, having a cast on his leg from hip to ankle, he asked the doctor how long it would be before he could go skiing again. "Not this season," he was told. But my friend was up skiing-in his cast-in just six weeks! Even pain won't stop you when it's a Core Desire. It may slow you down, but it won't stop you.

When Henry Ford was asked what contributed most to his success, he said, "I keep my mind so busy thinking about what I want to accomplish that there's no room in it for thinking about the things I don't want." It's critical that you focus your time and energies only on the things you really, truly want-only on your Core Desires. It's quite easy to stay focused once you identify them, in spite of all the problems and hurdles in your path.

In the absence of a Core Desire, a nasty monster called Negative Labels lurks. When you fail at something, you tend to give yourself negative labels, such as "I don't have what it takes," 'Tm not smart enough," 'Tm too shy," or "I guess I didn't want it badly enough. It must not be a Core Desire."

You are smart enough to learn whatever you want to learn. It's not a matter of can you learn what it takes, it's a matter of do you want to learn it. When you want something enough, you will do whatever it takes for as long as it takes to get it.

Once you know what your Core Desires are, you will
automatically work toward them because they become priorities. Core Desires are things you are always trying to do, and when you are pursuing the things you love in all areas of life, you will find the secret of peak achievement, balance, and happiness in life. Suddenly, astonishing sources of energy become available when you are pursuing your Core Desires.

Listening to your head while trying to determine your Core Desires will lead you off course. Your head usually makes decisions based on facts and data gathered from your own or others' personal experiences. Your mind can learn anything you want it to. The operative word is want. It can help you solve problems so you can achieve the desired end result. It can help you acquire traits, attitudes, and abilities you didn't have before.

To identify your Core Desires, pay close attention to your emotional reactions-they come from your heart. You must have the proper heart-set-not mind-set-to achieve your Core Desires. With practice, you'll develop the ability to evaluate whether what you are considering is a genuine Core Desire and whether you'll be willing to put forth the effort to achieve it. Learn to focus on your Core Desires so you don't waste time and money on other things.

Having a life in which everything you do is driven by Core Desires-things you love to do or to be-is the most satisfying and fulfilling way to live. When you embark on the journey to identify your Core Desires, you will open up a whole new way of living-a life where everything you ever wanted will be available to you or you will be on the path toward it-and loving it.

By Jack M. Zufelt
"Mentor To Millions

Related Articles
  Gratification in Action
  The Source of All Success
  The Source of Motivation and Determination
  Core Desires Ignite the Conquering Force
  The Importance of Uncovering Your Core Desires

Home > Small-Business-Consulting > Jack Zufelt > You Will See Results Pursuing Your Core Desire
Article Tags: audience, automobile, center aisle, conviction, core desires, desire, emotions, fool, girls, joke, local records, phrase, pro football, scholarships, search question, several records, thirties, tragedy, universities, wheelchair
Referred by: http://www.va4growth.com

About the Author: Jack Zufelt
RSS for Jack's articles - Visit Jack's website

Jack M. Zufelt is a bestselling author and has achieved worldwide recognition for teaching people the true cause of all achievement. His life's mission is to impart the truth about-and dispel the myths surrounding-success and achievement. Want to achieve better results? How about live a fuller life with more happiness, joy, and satisfaction? Discover Jack's DNA of Success and live the life you've always wanted... Click Here -> http://www.DNAofSuccess.com The Simple Formula for Super Success fr.ee webinar is only days away! Join me by following the link http://www.jackzufelt.com/success-live

Click here to visit Jack's website
Dashed Line

More from Jack Zufelt
Three Case Studies on Core Desire
The Special Force of Mentoring
The Source of Motivation and Determination
Accept the Truth about Yourself
Flexing Your Fiscal Muscle


Related Forum Posts
Re: Success Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
Advertisement that sales Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Run a major competition Run a major competition - You beat me to the punch LoveInventions! I was just on my way to post this! The idea is simple: run a competition for a major prize to get people posting. In this case Darren put up a $729 Nikon DSLR up for grabs as the top prize. The winner was selected randomly and each post you wrote gave you another chance to win. [quote:1nc4sv0r]The Goal - the aim of the exercise was simple. To sign up new members to my forum and increase page views. My hope was to have a bumper month but also get new members signed up to have an ongoing impact on overall activity going forward.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: Traffic - Over the full month traffic was increased 66.7%.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: New Members - Recruiting new members to the forum was another goal of the competition. We’d had an influx in January of 1803 new sign ups as a result of a previous smaller competition but since had been around the 1200 per month. April however saw a boost in numbers by an extra 2823 members.[/quote:1nc4sv0r] [quote:1nc4sv0r]Results: Activity - Another bonus related to increased traffic is the increases in user activity on the forum. Here’s the increase in new ‘threads’ to the forum (up from the 1500’s to just over 4000 for the month). And here is the increase in new posts (up from 1400 per month to over 43000 for the month).[/quote:1nc4sv0r] [quote:1nc4sv0r] The Downside So far it’s sounding fairly rosy isn’t it. Increases in traffic, members, activity and even earning are all good. However there was two downsides. 1. Moderation Workload - I have an amazing team of moderators to DPS but the month of April was the hardest that they’ve ever worked. I totally underestimated the extra load upon them in setting up this competition. It has made me reconsider how I run future competitions. 2. Impact upon Quality of Reader Interaction - over all the increased activity of the site brought in some wonderful new members who are interacting on the site with genuine interaction. However a small number of new members were just there for the competition - even though I made it clear that spammy entries wouldn’t win. This impacted moderators workloads but also the overall morale on the site a little. I think we managed to contain it but again - next time I run a competition it’ll not be based upon post numbers but rather some sort of quality level of interaction.[/quote:1nc4sv0r] What do you guys think? Is it worth testing out? Considering we already give out over $1,000 in month prizes, what would be the ultimate prize that we award at the end of the competition?
The Value of Mentoring The Value of Mentoring - Successful mentor pairings (in case there was any doubt as to the value of mentoring): 1. André Ouellet (President, Canada Post) mentor to Mark Whalen (Urban Organics and winner, Young Entrepreneur Award) 2. Marc Lefrançois (President, Via Rail Canada) mentor to Jeffrey Campbell (Core Networks, Inc. and winner, Young Entrepreneur Award) 3. Donald Kendall (former CEO of PepsiCo) mentor to John Scully (former CEO of Apple) 4. Harland Sanders (the Colonel) mentor to Dave Thomas (founder of Wendy's) 5. Stuart Friend (KMart manager) mentor to Wayne Sales (CEO of Canadian Tire) 6. Jim Rohn (author, motivational speaker) mentor to Anthony Robbins (author, motivational speaker) 7. Robert Patterson (CEO, National Cash Register) mentor to Thomas Watson (founder of IBM) 8. Henri-Paul Rosseau (President, Laurentian Bank of Canada) mentor to isabel Rodriquez and Yves Besner (i4design and winners, Young Entrepreneur Award)
$3000 per mo Site for Sale: $65,000 OBO $3000 per mo Site for Sale: $65,000 OBO - $3000 per mo Site for Sale: $65,000 OBO Content and Community Driven Pet Websites ________________________________________ Profile: Two Pet Related Websites Price: $65,000 OBO Age of sites: 2 years 4 months Monthly revenue: $3300 (plus or minus a couple hundred) Key details: Growth Year over Year: 641% Uniques: 200,000 per Month Page Views: 1 mil + per Month Referrers: 10,000+ Monthly Search Engine Traffic: 61% Members: 7500+/- Articles: 318 Blog Posts: 189+ Forum Posts: 256,000+ Topics: 19,000+ Adsense Revenue: $1500-$1700 per month Kontera Revenue: $900+ per month Direct Advertisers: $90 - $300 per month Monthly Server Costs: $100 Monthly Advertising Costs: $0 Total Profit Per Month $2500 - $3000 Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine) Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming. Software Editions: All software running latest releases. Uniques Last Month: 200,000 Page Views Last Month: *2,000,000+ per month Referring Sources: 1,000 different referrers Referring Keywords: 60,000 Search Terms First Page Results: Thousands of keywords and keyword combinations Indexed pages (Google): 65,000+ Indexed pages (Yahoo): 26,000+ Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites) Pages of Content: 60,000+/- Alexa site rank: 124,000 (way off the mark due to audience profile) Compete Site Rank: Much closer but still off.. See image Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout. Description: I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo). Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction. I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find: “The Growing Pet Industry Is One Trend You Can Bank On” "In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006." "According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country." “We have only begun to see the tip of the spending iceberg" “Pet Spending at All Time High” "Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too." The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well. The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database. I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin. The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality. petsite4sale@gmail.com


Recommended Article for You close

  Gratification in Action

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The True Cost of Employee Turnover

Basic Operating Question (BOQ) for Empowerment

International Employment Background Checks

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.