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Guest post by: Sharifah Hardie Become an Author

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SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It's therefore important to optimize your web pages to improve search engine rankings using the most appropriate keywords describing the content of your site.

The search engine optimization process begins before you start building your website, when you decide on the domain name to register. The process then continues on as long as your website remains online.
Please note that optimizing your web pages to get high rankings takes time. Your rankings may start out low and slowly improve. Link popularity, i.e. the quantity and quality of external links to your web pages, greatly influences your rankings, and it takes time for your website to become popular in its niche.

Every time you improve your site, you need to allow time for the full effect to show in search engine results. Don't tweak your web pages too frequently. The time and effort is better spent on adding high-quality contents to your site and building inbound links.

Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when analyzing your web pages.

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