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Winning The Search Engine Game

Written by: Sharifah Hardie

Article Overview: Many search engine submission services want to make you believe that they have the only answer to search engine optimization. The search engine game, like any other game, is easy to play and win once you know the rules of the game.

Winning The Search Engine Game

Search engines are constantly changing and being updated as more and more people learn the tricks to better search engine results. Today we'll teach you how to get better search engine results with very little effort on your part.


One of the main things the search engines look for is links from other sites to your site. The search engine logic has been that the more sites and site owners that link to you the better your site must be. This is obvious when we think of major sites such as Microsoft who have thousands of sites linking to it.


How do you increase links to your web site? There are many options that will increase links to your site. Exchanging links with other web site owners, offering an affiliate program or creating an award program are a few excellent ways to increase links to your web site. With other site owners linking to you, your search engine results will continue to increase.


Now let's discuss keywords. Many people do not understand the importance of key words and how to correctly use them. The search engines do not take kindly to web sites who have randomly added keywords that have absolutely no relevance to the web sites content.


If you are going to use a keyword make sure that keyword appears on your web page. The more times the keyword appears on your page the higher your results. However, again search engines do not take kindly to keywords that just "appear" on your page without any relevance to the page. Try and incorporate as many relevant keywords into your actual page as possible. Also don't forget phrases, if you're going to use site, as a keyword use website and web site as well, people will search for different variations of words.


Remember, if you want to increase your search engine results increase the number of sites that link back to you and include a select amount of relative keywords to your site and you'll see your search engine results and hits continue to grow.

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Article Tags: affiliate program, exchanging links, key words, logic, microsoft, phrases, relevance, relevant keywords, search engine results, search engines, variations, web page



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Search Engine Tips and Ideas - Share Yours - Hi there, I answer this post, to start off. I am still learning a lot on all these subjects. Moreover, we have a wonderful tool to find out from previous posts. On the top right corner, use 'Advanced Search' and write 'Search Engine Tips'. It brings up all the previous posts with that information. Check it out. You will be surprised all the inherent information stored.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..


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