Sue Brundege Articles

You Schmooze, You Lose! - Click To Read Article
I generally think of myself as a borderline introvert/extrovert. Despite this, much of my business comes through networking and referrals; this marketing strategy requires me to go to events, meet strangers, make phone calls, schedule appointments, and actively cultivate new relationships. This is a breeze on my “extrovert” days, and much more of a struggle on my “introvert” days. What I’ve found, though, is that the more selective I am about where, when, and how I network, the easier it all is, regardless of how I’m feeling on a particular day. In this article I explore some basic principles for making in-person networking more comfortable, more fulfilling, and more fun, regardless of whether you’re building a business, advancing your career, or just wanting to meet new friends!

Business Introductions -- Foibles and Fixes - Click To Read Article
Some people’s business introductions are a joy to listen to; they clearly articulate who they are, what service or product they offer, and who they provide it for. Their message is compelling, entertaining, and memorable. And others, well, do none of these things. A great introduction is important to have right now, whether you’re in business for yourself or not. Jobs and clients are a little less abundant these days, so people have to work even harder to differentiate themselves and be heard above the din of competition. So here are some introduction foibles and fixes to help you make the positive impression you want, and inspire your listener(s) to listen some more!

Communication A.P.P.E.A.L. - Click To Read Article
To succeed as a business owner, you need to create and refine your "entrepreneurial voice." I believe that voice has three components: your private voice (what you say to yourself); your public voice (what you say to the world); and your personal voice (what you say to clients). These three voices, while distinct, still need to align and resonate with one another to successfully run your business. In this article, I offer a perspective on what makes your communication appealing -- those qualities you can cultivate in each of your three voices to be more confident, genuine, and effective in every area of your business and your life!

EMAIL RES-CUE - Click To Read Article
For someone who loves in-person and voice contact, I’m baffled by how much time I spend sending and responding to emails. It’s so easy to use email as the default for doing business, for building relationships (and now even email is being slowly usurped by social media software). But I stand resolute in my campaign to make sure we don’t trade humanity for technology. Having been both perpetrator and victim of emails gone bad, I offer some ways to bail yourself out of the email jail, and match the right message with the right medium.


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