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Fail Quickly To Succeed Fast

Fail Quickly To Succeed Fast

Every business owner gets a ton of ideas about things that could dramatically improve their business.  It happens almost all the time.

But most business owners don’t actually follow through on those ideas to see if they really would work.  Of course, experience tells us that most of the “clever” ideas we come up with won’t turn out to be as great as we thought they would be.  And that’s no doubt the main reason that there’s so much reluctance to try new ideas. 

Business owners tend to choose the current state (the devil they know) instead of taking risks by making changes.

But what if you try as many ideas as you could come up with, and have minimal risk doing it?

That’s possible by trying to fail quickly.

Why TRY to fail quickly?  Because we know most of our great ideas aren’t going to work out.  But we don’t know ones will be the failures in advance.  We need to try them to find out.  And the quicker we can try new ideas and test the results, the quicker we can weed out the failures and leave the “gems” behind. 

It’s kind of like failing your way to success.

To do it effectively involves what I call micro-testing.  Micro-testing is simply doing a lot of very short, small tests of your ideas.  It allows you to know whether an idea is an improvement, or not, without waiting a long time for the results to show up in your financial performance.  After all, if the idea doesn’t work out, by the time you see that in your financials, you have spent too much time on the losing idea.

Micro-testing, on the other hand, can return results much quicker.  In some cases, you can test an idea, and know whether it’s an improvement or not within a single day.  And done properly, you can empower your team to test their ideas just as quickly and safely.  It’s like making each team member a business scientist.

Micro-testing is the key to being able to fail quickly, but safely.  But doing it takes a lot of work. 

First you must spend some time to figure out what exactly drives the ultimate financial results for your business.  Next you need to measure the current values of those drivers for your business.  Then you need to clearly define what you want the financial performance of your business to be.  Once you’ve done that, it’s easy to calculate what the values of those drivers need to be to give you the results you’re looking for.

Try micro-testing in your business.  Finally, you can try all those creative ideas you and your team come up with.  And you can do it safely and quickly.

Give it a whirl, and start failing your way to more success.







Fail Quickly To Succeed Fast - To learn more about this author, visit Steve Wilkinghoff's Website.

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Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website


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About The Author


Steve Wilkinghoff
(Visit Steve's Website) Steve is the author of the book, "Found Money - Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business", and the CEO of Biz-Dog Strategic Business Solutions Inc. A Chartered Accountant by training, Steve has developed a worldwide reputation for his innovative and effective approach to helping business owners truly understand how their business makes money and how to proactively create the financial results they want by focusing on the proper activities, customers, and products and services.

Steve Wilkinghoff is a Silver author on EvanCarmichael.com
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