Ellisa Brenneman Articles

Websites For Small Businesses- What You Need to Know - Click To Read Article
Whenever I meet a potential client that has a business they’d like to tell me about, the inevitable question follows: “Do you have a website?” You’d be amazed how often this answer is, “Uh…” It’s baffling to me that people don’t really find a web presence as important as it should be. At some point, no matter what type of business you’re about to start, establishing a website or presence on the internet will be vital. These days, almost every company has a web page. If you still advertise your small business only in print only, you’re just not paying attention to current trends. A professional web presence is a must for a small business, especially a start-up.

Women – The Innovative Entrepreneurs - Click To Read Article
In America, women start 424 new enterprises every day that’s more than twice as many as men. These mothers of invention have nurtured their creative ideas outside the corporate box.

Woman Owned Start-Ups Outpace Men - Click To Read Article
Currently, women outpace men in new businesses about 2 to 3. Of this statistic, Latina women in particular are entering entrepreneurial ranks full speed ahead, outpacing every other demographic group.

Tips For Creating Lender Ready Business Plans - Click To Read Article
Guess what? Lenders can’t approve every loan application that crosses their desk. I’m sure they wish they could, but the fact of the matter is that they deal with mostly very small businesses seeking small loans, usually less than $250,000. Lending to inexperienced, new business owners is one of the riskiest arenas for a lending agency. That’s where the eye for looking for those classic, “business plan killers” comes in.

The Holy Trinity Of Business Mentoring And Coaching - Click To Read Article
Whenever I’m discussing my philosophies on the purpose of hiring a mentor service, I sometimes notice an elephant in the room that no one wants to address: Just what the heck IS a mentor anyway? Sometimes it slips my mind that there isn’t a clear definition of what these types of services are for in business. My own personal definition of a mentor is pretty much the norm for the business world, but should probably be reviewed, regardless.

The Current Paradigm Shift For Venture Capital Firms - Click To Read Article
Currently, the state of funding for start-ups from a venture capitalist seems to be on the wane. The keyword there is “seems.” Once again, what is actually happening in the realm of business and what is being perceived to be happening in the realm of business are too very different things.

Small Business Brand Identity Strategies - Click To Read Article
"Does a brand identity matter when you are a start-up?" Sleepless nights, a staff of three to do the work of 20, and the doubters will test your stamina to survive the start-up game. I suppose if it were easy, every person with an idea would be doing it. Start-ups require lots more than possession of an idea. They require an uncanny drive to succeed, a fearless spirit, a sense of humor and thick skin.

Raising Capital And What You Need To Prepare - Click To Read Article
Many people ask me if it's possible to raise capital in the traditional sense these days. Everyone knows and understands that lending practices have tightened and many VC firms have gently (and occasionally not so gently) refused to accept any more submissions. But is it impossible to raise capital? Of course not, it's just even harder now.

Preparation Is Key to a Successful Start-Up Business - Click To Read Article
Most new small business owners and entrepreneurs discover that getting starting is often the most difficult task. Inundated with often contradictory advice from the internet or friend and family they’re left more confused and frustrated than ever.

Online Entrepreneurial Opportunities During the Economic Downturn - Click To Read Article
Remember- Fortunes are built during the bad times and cashed in during the good. If you think a recession is a bad time to start a business, think again. An entrepreneur is adaptable and is always looking for opportunities. There are many logical reasons why this is a good time to start your own online venture. Your capital maybe limited and you feel the pressure of a recession that looks like it’s not going away anytime soon so let’s get serious and look at your options.

New Website, Sprowtt, Has Arrived To The Benefit Of Cleantech Entrepreneurs - Click To Read Article
Cleantech entrepreneurs receive assistance in obtaining financing and networking to get their deals done with the help of this excellent new website.

Leadership Secrets For Your Sales Team To Get Through The Down Market - Click To Read Article
Sales, sales sales. It's what makes your business, any kind of business, become and stay successful. What was once taken as a given in 2007-2008 no longer exists. It's time to discover and reward talent and manage your team as effectively as possible to maxmize potential. These are the times when talent shines and leaders thrive.

Keys To A Powerful Business Plan - Click To Read Article
Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. There’s no way around this unless you have a dead rich uncle who just left you his two-car garage full of thousand dollar bills.

How To Start A Successful House Cleaning Business - Click To Read Article
A house cleaning business can be started on a shoestring budget so you can get up and running relatively quickly and start making money. Service based businesses are often some of the best start-ups.

How to Start an Online Business for the At Home Entrepreneur - Click To Read Article
Some people believe it easy to start an online home business, but without having a handle on what is needed to make money online, they will fail like the rest of the 99% that try building a home business on the internet. There are things you must know and 'tricks of the trade' that will make the difference between success and failure.

How To Start A Business For Under $5000 - Click To Read Article
In today’s economic environment, individuals with entrepreneurial mindsets are exploring new ideas for businesses that will not only survive in a recession, but will also thrive. The key to starting a new business is maximizing its resources while remaining lean in operations.

How To Market Your Small Business For Little Money - Click To Read Article
Every business owner wants to use time-proven, effective marketing tactics that build strong brand awareness and increase its clientele. Small business owners today may not necessarily have the tools to spend an insane amount of money on television advertising, radio spots, or other costly advertising avenues such as billboards emblazoned with state-of-the-art graphics.

How To Increase Your Chances For Getting An SBA Loan - Click To Read Article
Many of our start up business clients at Ethos 360 come to us with basic questions on how to get financing from the SBA. There are a few things to have in your back pocket (and on the tip of your tongue) before going to them in order to increase your chances of getting approved.

How To Pitch Angel Investors And Venture Capitalists - Click To Read Article
I hear from a great deal of my clients that they're looking for the secret to the, "best pitch to investors." To me, this always sounds like looking for the secret to, "the best pitch to ask someone to prom." There is no perfect method. There is no secret. At the end of the day, all you can do is show up and do your best. There are, however, things you should remember to do and things you should definitely avoid.

How to Fund a Small Business- The Entrepreneur Start-Up Money Hunt - Click To Read Article
Young and mature entrepreneurs alike, often get creative in finding money to start their own small business. Having the assistance of a business mentor can greatly improve your chance of success.

How A Business Mentor Works With An Entrepreneur - Click To Read Article
My mother used to remind me that all relationships take time. Friendships, marriages, and even business relationships all require a little TLC and room to grow so that they can find their way to success. This is especially true for a business mentor relationship.

Financing 101 for Entrepreneurs - Debt vs. Equity or Both? - Click To Read Article
Small business owners can choose from two basic types of financing- debt and equity. There are advantages and disadvantages of each type that may be used for different purposes.

Entrepreneurs- How to Start-Up an E-Commerce Business on a Budget - Click To Read Article
Many entrepreneurs start e-commerce businesses due to the low initial costs involved. No store lease to pay for, good quality web designers will work for very reasonable fees and you can target your specific demographic will relative ease. Most e-commerce start-up entrepreneurs still need a steady income, but they lack start-up funds, and have little to no retail experience or technical expertise.

Ethos Mentor - The Ultimate Success Strategy for Serious Entrepreneurs - Click To Read Article
Ethos Mentor provides entrepreneurs with affordable one on one mentoring, business coaching and capital raising services so they can launch and grow their businesses. We help business owners at every stage, from how to start a business, start-up and growth stage, to established firms seeking large capital funding and expansion.

Entrepreneurs Make The Most Of Your Business Mentor Relationship - Click To Read Article
Finding a great mentor is one of the best ways to learn, to get feedback, and to take your start-up or small business to the next level. Here are ten tips for making the most of your mentoring relationships.

Bootstrapping Basics Entrepreneurs Need To Know - Click To Read Article
Practical assistance for entrepreneurs on how to start and grow a business by bootstrapping along with the importance of utilizing a small business mentor to assure success.

A Business Mentor Is Important For A Successful Entrepreneur - Click To Read Article
When you first start your business everything can be quite confusing. Having an experienced mentor guide you can make the difference between a successful venture and a failed endeavor. There are many pitfalls and problems that are difficult to work out on your own.


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