Larry Ferguson Articles

Independent Consulting Tips - 3 Steps to Clearly Defining Your Target Market - Click To Read Article
Do you know the 3 steps to grow your business by defining your niche more closely as an independent consultant? You will after reading this article. The more you know exactly who you’re targeting, the sooner you can make those ideal connections.

Small Business Marketing: The Truth About Building a Referral Based Business - Click To Read Article
We've all heard that referrals are the lifeblood of any small business, but here's another look. If you're depending on referrals to grow your client list, you could be waiting a long time. Learn how to develop a sales cycle that keeps new business coming in from many different sources.

Independent Consulting: Applying the 80/20 Principle to Your Business - Click To Read Article
The 80/20 principle applies to everything in life, including growing your consulting business. It comes down to managing your limited time so you’re doing the highest value work, and how to outsource the lower value work. One warning: There is something I believe you should never outsource.

Fear of Marketing - How to Prepare for Marketing & Sales Without Feeling Like a Used Car Salesman - Click To Read Article
Do you have a fear of selling and marketing? Does it make you feel like a low-life used car salesman? This article will help you get the right ‘marketing mindset’ so you can focus on value for your customer and be a solutions provider.

Consulting Practice Tips: Delegate Weaknesses to Virtual Assistants - Click To Read Article
Do you know the business activities to focus on to build your consulting practice? Learn from my mistakes that cost me dearly when I was new, and where to put your time and effort for the maximum results. Part of the answer is doing what you do best, and finding the help you need for the rest.

Building a Consulting Practice: How To Avoid The Cash Flow Roller Coaster Ride - Click To Read Article
Building a consulting practice can be like riding a cash flow roller coaster: sometimes you have plenty, sometimes nothing. In this article, we’ll discuss the critical element of growing your visibility for your ideal client base through marketing tactics, so you’re not riding those wild ups and downs.


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