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Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program

Guest post by: Lisa Sasevich

Article Overview: Before I get started, let me say that you don't have to be a world-renowned expert before attracting people to work with you in a deep, lasting and meaningful way. If you feel inspired to offer a six-month or year-long mastermind, mentorship or group coaching program, consider doing it.

Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program

Before I get started, let me say that you don't have to be a world-renowned expert before attracting people to work with you in a deep, lasting and meaningful way. If you feel inspired to offer a six-month or year-long mastermind, mentorship or group coaching program, consider doing it.

And if you are considering offering a group program, let me save you thousands of dollars and countless hours right now.

When working to fill your high-end program, I DON'T recommend using the following strategies:

1. DON'T use the same Internet campaign you'd use for a product launch.

I see people trying to do this all the time. Those campaigns are great for programs costing under $2,000, but if you want to fill a 5-figure year-long mastermind program with deeply committed clients, they generally don't work. Your ideal clients need to feel inspired enough to say yes to making a big investment of money and time in themselves, and that generally doesn't happen from a video series or preview call.

2. DON'T try a rolling month-to-month program.

I've seen people get clients into a $500 or $1,000 a month coaching relationship, and then get enough people on the bus at the same time to turn it into some kind of a group mastermind. The problem is when you frame it from the beginning as a month-to-month commitment, people will drop on and off all the time and you can never gain momentum, nor trust and intimacy among the group.

3. DON'T use one-on-one calls, strategy sessions, momentum sessions.

Think about it. To fill your group, you would have to make enough calls to collect enough people at the same time to get a group program going. That's very difficult to pull off unless you're truly a master of phone sales. Then, while you're gathering your group, you also have to start serving people right away to get them to stick.

It's a complicated equation that I've only seen a few people master for 5-figure programs, and they did endless free calls to fill a 6-8 person group.

So, if you want to fill your mastermind, mentorship or group coaching program:



# 1. DO host a live event.

With a live event you can literally fill your high-end group program in just one weekend.

Gather people together in a room, give them amazing content and the best of what you have for two to three days, and then make an offer for them to keep working with you for the rest of the year. Do this right on-site and get everybody on the bus at the same time.

The first time I realized this was THE way to fill a long-term program, I was a participant in a course with 18 people and 6 of them signed up to keep working with the mentor for a year.

I did the math ($1,500 a month x 6 people x 12 months) and thought, "Holy cannoli, he just broke six figures!"

I also thought, I can't believe what I just saw. I can totally do that.

And I did, over and over.

In fact, over the past 36 months, by adding live events to our model, we've done more than $10 million in sales and served thousands of people all over the world.

And you can too.

All it takes is the right guidance and information and your own leap of faith.

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Article Tags: make money speaking, making 6 figures, start a mastermind



Related Forum Posts
Mastermind Article - Thanks Melanie - I'm looking forward to reading your ongoing thoughts on Mastermind groups in the Mastermind Resources blog!
BNI Groups - do they work? - Hi Lesley, From the members in my Mastermind Group I've heard a number of positive and negative things about BNI Groups. Just like a Mastermind Group, it all depends on who the people are. If the personalities fit and the members can add value to your business it can be worth checking out. The best bet is to go to a meeting as a guest to get a sense of who is in the group and if it is for you. It doesn't cost you anything except a little extra sleep the morning of. Good luck!
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Think like an Association - Hey Sebastian, Maybe you could try thinking like an Association... I would study the structure or formats used by other Associations. What are they doing to add value for their members? The BBB plays a monitoring role for consumers by gathering data about business' that are behaving badly. And they're pretty successful at it too. Maybe you can offer a 'Platinum Program' that franchisors buy into. Accredited members only. Criteria could be strict: 1. Age (stability): 10+ years 2. Satisfied franchisees: 85% + satisfaction 3. Size (stability again): 250 units 4. Strong profits 5. Great management -Maybe a 'Gold Program' for those Franchisors that aren't quite at that level, but can strive to reach it... -Top 100, 500, 1000 Listing for qualified members... maybe a slap at Entrepreneur.com and their biased top 10 lists... -Maybe act as a monitor like BBB? -Maybe team up with FranSurvey OR do something similar for each member (not sure about Fransurvey's rep, but I like the concept) There's so much discontent within the franchising arena that I think if you were part of the solution, then you could create a win/win with your Association. The only downside is that this power can get abused if there aren't good checks and balances within the association.
Mastermind Group - Is this the same as Evan's Mastermind Groups?


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