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How Your Offer is Like Dinner
| Guest post by: Lisa Sasevich |
Article Overview: The main dish of your Irresistible Offer is the primary product or service that provides the transformation for your client. This is your 5-part teleseries, weekend workshop or your one-on-one coaching package.
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Free Download - Having Good Boundaries Makes Great Presentations By Lisa Sasevich |
How Your Offer is Like Dinner
When you're structuring your Irresistible Offer you want to think
about dinner. That meal generally includes a main dish, a couple of side dishes
and dessert.
Here's what I mean:
The Main Dish
The main dish of your Irresistible Offer is the primary product or service that
provides the transformation for your client. This is your 5-part teleseries,
weekend workshop or your one-on-one coaching package.
Keep your main dish focused around one central outcome or
transformation. You may have multiple talents, which is great, but your offer
should be focused around one that is very clear.
The Side Dishes
The peas and mashed potatoes of your offer are the bonuses. These are products
and services that you offer free when people invest in the main dish. They are
easy to create and ideally cost you very little but they have a high perceived
value.
They are something the client would have paid for anyway,
and they're tightly related to the main dish. For example, the first info product
I ever bought was one that taught me how to put together my own E-newsletter
and the bonus was "101 Ways to Grow Your List." Anyone investing in
the first product would love to have that bonus.
When you're eating dinner, you generally don't have 20 side
dishes. The same is true for bonuses. Offer no more than three. You want to
have time to describe each one, so that your prospects hunger for the bonuses
as much as they do for the main dish.
Dessert
The dessert of your meal is a special form of bonus that I call "little
soldiers."
Little soldiers are your "feet on the street,"
promoting you when you're not around. You bundle these CDs, free reports,
discount tickets, or books in your package for your new client to pass along to
a friend.
For example, years ago when I was leading the course on
understanding men, the three-day weekend workshop was our main dish. The bonus
was three follow-up Q&A group calls with the leader. And the little soldier
was a CD of the introductory presentation they came to along with "a gift
for their girlfriend" -- a $100 gift certificate for a friend to take the
course.
That little soldier was so popular our phone rang off the
hook!
There's no better promoter for you than someone who's
invested in your work. So putting something in their hands to work for you when
you're not around can be golden.
Keep it Simple...and Delicious
The bottom line is you want to keep your offer clear and simple so that people
have what they need to say yes or no. When you make it complex with 20 bonuses
that bear no relation to the main offer, people get confused.
Remember, a confused mind says no.
So make your offer delicious--with a scrumptious main dish,
1-3 mouth-watering bonuses and a little soldier--and your audience will clamor
for the meal and come back to you for seconds again and again.
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Article Tags: Irresistible Offer, Selling, Speaking, stage
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About the Author: Lisa Sasevich RSS for Lisa's articles - Visit Lisa's website Recognized sales expert by Success Magazine, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits. According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!" Kym and Sandra Yancey of e-Women Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!" Robert Allen, author of multiple New York Times Best Sellers says, "She added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it." After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, she left corporate America and put her skills to the test as an entrepreneur. And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow and her husband in medical school. Lisa is the undisputed expert on how to make BIG money doing what you love! If you're looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at http://www.theinvisibleclose.comClick here to visit Lisa's website   Seed and Grow Rich How to Plant th Seeds that Lead to Big Sales How to Secure an Appointment that Sticks How To Tell Stories That Help You Sell The Invisible Close Sales Nugget Four Groups That Will Promote You As an Expert to Their List Should You Sell During the Holidays |
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Provide support through Twitter
Offer giveaways + contests
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- Adapt and adjust.
Offer coupons, deals and specials. If people think they are getting a good deal they will buy even in a tough economy.
Show the Benefits
- Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out.
This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.
Re: Ideas on Using Twitter for Business
- As some of you may or may not know. I've been following EvanCarmichael authors on Twitter for about 2 months now, and I've gain some insights I'd like to share:
1) Go easy on automation and be human!
2) Use @ messages to build relationships and start conversations.
3) Offer your customers value up front for following you. (limited time promotions etc.)
4) Listen, listen, listen!
A few people who I think really use their Twitter well: Paul Kedrosky (@pkedrosky), Guy Kawasaki (@GuyKawasaki), Cori Padget (@k0zm0zs0ul) etc.
Re: Link Building Tactics
- Here is a list of link building tactics to consider:
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* Submit Blog & RSS Feed to Directories
* Directory Submissions
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