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How to Get Booked With No Cold Calling!

Guest post by: Lisa Sasevich

Article Overview: People ask me all the time, "Lisa, how do I find speaking gigs?" There are many options out there, but one of the best -- and easiest -- is to mine the gold from every event you do speak at. At those events -- whether they're live or teleseminars -- there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.

How to Get Booked With No Cold Calling!

People ask me all the time, "Lisa, how do I find speaking gigs?"

There are many options out there, but one of the best -- and easiest -- is to mine the gold from every event you do speak at.

At those events -- whether they're live or teleseminars -- there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.

And the beauty is, you don't have to do any cold calling!

Here are 3 ways that you can turn your one speaking gig into many:

1. Talk to the host.

The host has just seen you in action, so, obviously, they're a great resource for getting booked for an upcoming event. If that doesn't work, see if they might know of other events or hosts for whom you would be a good fit.

2. Talk to the other speakers.

If you're at an event with other speakers, you're selling into the same target audience, so you can compare notes about where else you've each spoken, and give each other referrals and introductions.

This is a great way to find other gigs, because, generally, once a speaker has spoken somewhere, they're not going to be back for a while. So whether you're actual competitors or just speaking to the same audience, there's nothing to lose -- and everything to gain -- by sharing referrals with each other.

3. Talk to the audience members.

The members of the audience are part of your ideal client base, so at a live event, network with them and find out what other events they attend and what online groups they subscribe to.

Those are the places where you would want to speak in order to reach that person as well as other members of your target market. Sometimes people can even give you the name of the person to talk to for the group or make a warm introduction for you.

These warm connections could easily get you a dozen leads that could lead to several actual gigs. And then, if you keep repeating this process, each of those gigs could lead to several more.

In fact, if all you did was work your warm connections for every event you spoke at, you could speak as often as you wanted to -- and serve thousands along the way.

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Article Tags: finding speaking gigs, making money speaking, speak gigs, speaking



Related Forum Posts
Re: What to avoid when cold calling? - At the time of Cold Calling we should avoid price increases for products and unavailability.
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Re: Direct Mail Postcards - Post cards would be really expensive to send from Japan...but one way to advertise that is not expensive from overseas is by Cold Calling using cheap VoIP equipment. I know Japan has a really good internet connection, so as long as you are willing to stay up late, it might be an option. I cold call from Thailand far, far away from any city using a CDMA wireless internet connection and have had pretty good results. I find tho, that cold calling works best for business 2 business (b2b), rather than b2c products. --matt
Re: Cold Calling - As long as people are out of jobs, you'll probably have a lot of people who say they want to work for straight commission, but if they don't get paid fairly quickly, they usually move on. We've run into that and went through about 500 people (whose resumes looked really good) until we found about 3 good resellers. People just don't want to work for anything. Or they do a good job getting the business but don't do the follow up necessary to make the sale......so they move on thinking they need money NOW. Our business requires all cold calling as well. It's really tough for people to perfect that but there are a lot of good books out there. On is Cold Calling Techniques, by Stephan Schiffman
Re: Cold Calling - Cold calling is an extremely difficult job to do and unless one learns that being told no by people is not a direct refusal aimed at the cold caller but at whatever is being sold, it can be very soul destroying work to do. One needs to have absolute confidence in themselves and a pretty thick skin. MichelleJ


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