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Partnership from the Start: Set Yourself Up to Unabashedly Promote

Guest post by: Lisa Sasevich

Article Overview: You've been to presentations where you love the speaker, they're providing so much value...and then they switch into their "sales mode." Their voice changes. Their enthusiasm fades, and you sense a kind of discomfort in them that communicates, "Okay, bear with me, I'm going to do the sales part now." Other speakers provide a lot of value throughout their whole talk and then throw in the "sales part" during the last few minutes. They race through their sales sheet so quickly that you're not even sure what they're talking about. Remember, a confused mind says..."No." That kind of gear shifting doesn't inspire you to buy, does it? In fact, it sends you in the opposite direction. So, what's the alternative?

Partnership from the Start: Set Yourself Up to Unabashedly Promote

You've been to presentations where you love the speaker, they're providing so much value...and then they switch into their "sales mode." Their voice changes. Their enthusiasm fades, and you sense a kind of discomfort in them that communicates, "Okay, bear with me, I'm going to do the sales part now." Other speakers provide a lot of value throughout their whole talk and then throw in the "sales part" during the last few minutes. They race through their sales sheet so quickly that you're not even sure what they're talking about. Remember, a confused mind says..."No."

That kind of gear shifting doesn't inspire you to buy, does it? In fact, it sends you in the opposite direction.

So, what's the alternative?

The alternative is a simple seeding technique that I call "Partnership from the Start." It's actually more than a technique; it's a place to come from and it's perfect for my creative, heart-centered clients because it establishes trust with the audience. It doesn't feel salesy or pushy, and, the best part is, it gives you permission to unabashedly promote your offers!

To create "Partnership from the Start," at the beginning of your talk, say something like this:

"While we only have a limited amount of time together, I'm going to give you everything I can in the time we do have. From experience I can tell you that there will be some topics that you will likely want to dive deeper into and we just won't have time. So, along the way I'll show you what you can do to get started today AND how you can get more on that subject in the future. And then before we wrap up, I'll show you how you can move forward if you feel inspired and want to take today's transformation even further."

This works so effectively because it's respectful. It lets your audience know that you're going to give, give, give, that this is not just a pitch, but that you're also going to share ways to get more, so there's no big surprise when you present your special offers.

In addition, with "Partnership from the Start," your audience is able to relax because they're not wondering when "the big close" is coming. You told them how it was going to go and what you were going to do and you're doing it.

Showing this kind of consistency means a lot to people who are evaluating you as a mentor, expert, teacher, advisor or coach.

You've heard me talk before about the secrets to my success, but truly the roots are in this simple technique. My students and I have put this into practice with phenomenal results. I know that you can, too!

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Article Tags: partnership, speakers



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