Tweet

The Invisible Close Sales Nugget - Four Groups That Will Promote You As an Expert to Their List

Written by: Lisa Sasevich

Article Overview: You're planning your free call on the topic of your book, info product or telecourse. Perhaps you're using the free or paid tele-seminar to create a product that you'll sell for years. Or you're taking an existing product you have and delivering it with a teleseries. Okay, now what? How do you get the word out to folks beyond your own list? How do you pack your rafters with callers? And you DO want to pack those rafters. Think about it. If you have a sales conversion rate of 40%, times 100 callers vs. times 400 callers.... That's a lot more dollars in your wallet.

The Invisible Close Sales Nugget - Four Groups That Will Promote You As an Expert to Their List

As I said in last month's Sales Nugget, 2008 was my best year yet because I added teleseminars to my speaking agenda. I touched a lot of lives and made big bucks doing it. Let's say you took my advice last month. You're planning your free call on the topic of your book, info product or telecourse. Perhaps you're using the free or paid tele-seminar to create a product that you'll sell for years. Or you're taking an existing product you have and delivering it with a teleseries.

Okay, now what? How do you get the word out to folks beyond your own list? How do you pack your rafters with callers? And you DO want to pack those rafters. Think about it. If you have a sales conversion rate of 40%, times 100 callers vs. times 400 callers.... That's a lot more dollars in your wallet.

Luckily, there are at least four groups of folks who will promote you as an expert to their list. Why would they do that? Take a look and see.

1. The Goodness of Their Hearts

That's right, all you have to do is ask. It makes them happy to help others. Why not let them help you? They know that you offer something valuable. They see the fit and the contribution to their own subscribers. So, they're helping you, as well as offering this gift of introduction to their subscribers. What could be better?

2. A Swap

A simple old-fashioned swap: they promote you to their list before your upcoming event or promotion and you "owe them one." You'll do the same for them. This can be done with or without affiliate bucks in place on the back end.

I had affiliate bucks with Andy O'Bryan of copyforcoaches.com and Baeth Davis of thehandanalyst.com when I promoted them to my list, but that's not why I did it. I promoted them for the same reasons someone would promote you: 1) They know you offer value that would benefit their list, and 2) It's a swap. They want the future opportunity to speak to your list.

3. Show Me the Money!

You offer a great service that would benefit their list AND have presented them with an offer they can't refuse-a compelling affiliate plan. A perfect example is my client and now colleague, Bernadette Doyle of clientmagnets.com. Why did I say yes to promoting her tele-seminar to my list?

* Her product offering is excellent.

* It filled a need that my clients have about how to fill a workshop, but so do a lot of products out there....

* The clincher: She offered me a very lucrative back-end affiliate deal. I couldn't say no.

* I made a lot of money for sending out one email and my clients are still thanking me for it.

4. Expert of the Month

Another group that will promote you to their list are all the people out there with monthly membership clubs and continuity programs. Most are offering a guest expert call each month, which means they have to fill their dance card with great experts who offer value but are not "everywhere." This could be you! They are motivated to get experts booked and, in many cases, don't want any reciprocation.

I'm pulling back the iron curtain here. This is real insider info. And it's all part of the benefit of speaking live or on tele-classes.

So capture those leads, make those contacts with other professionals, and we'll all help each other succeed in 2009!

Related Articles
  # The Invisible Close Sales Nugget - Using Written Testimonials to Boost Sales - 5 Quick Tips!
  How Beliefs Can Sabotage the Sale
  Oh, By The Way, FYI, and Other Messages of Great Importance
  Value and Tension: Strike the Right Balance
  Would You Have More Career, Workplace Success if You Had Superpowers?

Article Tags: br, conversion rate, goodness, hearts, money, nugget, rafters, s sales, subscribers, tele, teleseries, wallet



Related Forum Posts
Re: On Which Social Media Sites Are You Most Active? - It's great to hear how you're using it Bill - the strength of Groups is discussion so for anybody who wants to primarily use it for discussions you should look at Groups. The limit I believe is 5,000 members. If you want to do anything other than discussions then you definitely want to set up a Page. Good luck everyone!
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Mastermind Group - Is this the same as Evan's Mastermind Groups?
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Providing Feedback

How to Write Your Articles for Better SEO

International Employment Background Checks

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.