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The Invisible Close Sales Nugget - Maximize Your Speaking Opportunities - 3 Ways to Grow Your List!
Written by: Lisa SasevichArticle Overview: Ali Brown says that the fortune is in the list. In that case, many speakers are blowing their chance at riches every time they present.
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Free Download - Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program By Lisa Sasevich |
The Invisible Close Sales Nugget - Maximize Your Speaking Opportunities - 3 Ways to Grow Your List!
It's very common to see presenters speak for a fee or for back-of-the-room sales, but then have nothing in place to collect leads and grow their list.
And then there are others, who speak for free, relying not only on back-of-the-room sales to bring in the big bucks, but also on the leads. They know the value of growing their list.
In fact, building up your list is one of the most important things you can do to ensure your success. Here are a few reasons why.
* It's a free way to reach your market. Think about it...the people in your audience are usually your perfect target market. Acquiring them with online or other methods would cost a lot of time and money. So, why would you want to squander your free opportunity to add them to your list?
* The math adds up quickly! Let's say you have 500 people on your email list, and an average of 20% listen to your free teleseminar or webinar or attend one of your talks. If 10% of those buy your $497 offer, that's $4,970. Now, double your list to 1,000, and, without raising your conversion rate or doing much more work at all, you've now made $9,940. With results like that, it's easy to see why your list is golden!
* Affiliate deals find you. The larger your targeted list, the more attractive it becomes to other experts who will offer you lucrative affiliate deals for the opportunity for exposure.
Growing your list yields terrific dividends, and it isn't difficult to do. Here are three ways to get started.
1. Flat Out Ask
Many promoters of smaller local events will gladly give you a copy of the sign-in sheet or member roster. Just ask them before the event and be sure to collect it after. Before adding the attendees or members to your list, however, they have to opt in. Just email all of them, offering a free report or audio recording of one of your talks plus a complimentary subscription to your ezine if they opt in with their first name and email address.
2. Grab Them with a Drawing
It's amazing how many people will clamor to get their business card into a fishbowl for the opportunity to win something. A drawing is a great thing to do whether or not you're allowed to sell from the stage.
When you announce your drawing, make sure to say that anyone entering will also receive a "complimentary subscription to your XYZ ezine." That way you've disclosed that you'll be sending it to them in advance of their opting in with their business card. And of course, you have to describe in depth what they will be winning...one of your products, of course!
3. Provide Notes from Your Talk
Using the fishbowl approach, offer to send all of the interested attendees notes from your talk or a copy of your PowerPoint presentation or something of value from your presentation that you know they crave. Then follow the steps above for the drawing.
Note: At larger events, make sure to thoroughly read your contract. Some events prohibit any lead collection, so you have to make sure you are honoring the promoter's guidelines.
But once you have the go-ahead, follow through. Collect those leads, grow your list, and watch your income-and the impact of your contribution-take flight.
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About the Author: Lisa Sasevich RSS for Lisa's articles - Visit Lisa's website  Recognized sales expert by Success Magazine, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits. According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!" Kym and Sandra Yancey of e-Women Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!" Robert Allen, author of multiple New York Times Best Sellers says, "She added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it." After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, she left corporate America and put her skills to the test as an entrepreneur. And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow and her husband in medical school. Lisa is the undisputed expert on how to make BIG money doing what you love! If you're looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at http://www.theinvisibleclose.comClick here to visit Lisa's website   Value and Tension Strike the Right Balance You Cant Out Give God Introducing Yourself from the Stage 5 Ways to Beef Up Your Irresistible Offers with Juicy Bonuses The Invisible Close Sales Nugget How Can I Present My Offer Without Sounding Like Im Pitching Something |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Re: Ideas For Business
- Hello Lucy,
you may consider this list for Ideas for Business: (Top 23 list)
Rank Company
1 Google
2 Genentech
3 Wegmans Food Markets
4 Container Store
5 Whole Foods Market
6 Network Appliance
7 S.C. Johnson & Son
8 Boston Consulting Grp.
9 Methodist Hospital Sys.
10 W.L. Gore & Associates
11 Cisco Systems
12 David Weekley Homes
13 Nugget Market
14 Qualcomm
15 American Century Invest.
16 Starbucks Coffee
17 Quicken Loans
18 Station Casinos
19 Alston & Bird
20 QuikTrip
21 Griffin Hospital
22 Valero Energy
23 Vision Service Plan
Re: My 3 best business books
- 1. Think and Grow Rich - Napoleon Hill
2. The 7 Habits of Highly Effective People - Stephen R. Covey
3. Permission Marketing - Seth Godin
Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl:
[i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom]
Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
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