The Invisible Close Sales Nugget: Get Paid to Create Your Info Products: Build the Plane As You Fly It!
Many people think that they have to take a year off to create their information product. Or, that they have to finish creating their product before they market it. What they don't realize is that the most effective products are actually built as they're delivered.
For example, if you use a teleseminar to create your information product, it is going to come out so much better with live, interested parties on the line than anything that you could have created sitting alone in your office, in a vacuum.
Also, when you create a product during a teleseries, you get live, on-the-spot feedback about whether the market is even interested. It breaks my heart to see the people who spend six months and thousands of dollars to create an expensive product, and then they launch it, only to find out that it's a little bit off the mark.
Don't let that happen to you.
Here are five simple steps for creating your own information product from a teleseries--without putting your business on hold. Remember, to get started, all you need is your expertise.
5 Simple Steps to Get Paid While Creating Your Own Info Product
1. Offer a free preview call to as many people as you can round up, giving them a sample of your expertise.
2. On that call, offer the listeners the opportunity, for a nominal investment, to participate in a five-part teleseries and learn the deeper inner workings of what you teach.
3. Make sure to record the series, burn the CDs, and have the series transcribed.
4. Package the CDs and transcriptions in a binder with some nice artwork on the front.
5. Congratulations! Pop the champagne. You just built the plane as you flew it!
On this first round, it doesn't matter if you only have five students at $200 each. What that means is that you were paid $1000 to create a product! And, as I said, that product will be of higher quality than what you would have created alone. Plus, you get the instant feedback about your market's interest.
The Invisible Close Sales Nugget Get Paid to Create Your Info Products Build the Plane As You Fly It - To learn more about this author, visit Lisa Sasevich's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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