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The Invisible Close Sales Nugget: Get Paid to Create Your Info Products: Build the Plane As You Fly It!

Written by: Lisa Sasevich

Article Overview: Many people think that they have to take a year off to create their information product. Or, that they have to finish creating their product before they market it. What they don’t realize is that the most effective products are actually built as they’re delivered.

The Invisible Close Sales Nugget: Get Paid to Create Your Info Products: Build the Plane As You Fly It!

Many people think that they have to take a year off to create their information product. Or, that they have to finish creating their product before they market it. What they don't realize is that the most effective products are actually built as they're delivered. For example, if you use a teleseminar to create your information product, it is going to come out so much better with live, interested parties on the line than anything that you could have created sitting alone in your office, in a vacuum.

Also, when you create a product during a teleseries, you get live, on-the-spot feedback about whether the market is even interested. It breaks my heart to see the people who spend six months and thousands of dollars to create an expensive product, and then they launch it, only to find out that it's a little bit off the mark.

Don't let that happen to you.

Here are five simple steps for creating your own information product from a teleseries--without putting your business on hold. Remember, to get started, all you need is your expertise.

5 Simple Steps to Get Paid While Creating Your Own Info Product

1. Offer a free preview call to as many people as you can round up, giving them a sample of your expertise.

2. On that call, offer the listeners the opportunity, for a nominal investment, to participate in a five-part teleseries and learn the deeper inner workings of what you teach.

3. Make sure to record the series, burn the CDs, and have the series transcribed.

4. Package the CDs and transcriptions in a binder with some nice artwork on the front.

5. Congratulations! Pop the champagne. You just built the plane as you flew it!

On this first round, it doesn't matter if you only have five students at $200 each. What that means is that you were paid $1000 to create a product! And, as I said, that product will be of higher quality than what you would have created alone. Plus, you get the instant feedback about your market's interest.

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Article Tags: artwork, binder, champagne, five simple steps, free preview, heart, information product, inner workings, interested parties, listeners, little bit, six months, teleseminar, teleseries, thousands of dollars, transcriptions, vacuum



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niche forum categories - I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]... Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here... Just a few thoughts: Better Blogging Developing Info Products Internet Marketing Presentation Skills More How to's Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Q&A: What are your tips for creating a successful blog? - Q: What are your tips for creating and maintaining a successful blog? Hi Ayaan - here are 7 suggestions for you: 1) Focus on a niche - pick an area that you're an expert in and are interested in and stick to that niche. 2) Create pillar content - write a number of posts that are evergreen and interesting. If a new visitor checks out your blog it should be easy to quickly find your pillar content and get them interested in reading more. 3) Create a list - give an incentive to readers to subscribe to your blog by entering their email address. This way you can turn one time visitors into lifetime readers. 4) Have a regular posting schedule - bloggers often post like crazy when they first start a blog and then their schedule fades. Don't start with too many posts and create a schedule that you can't stick with. 5) Build linkbait posts - timely posts that use infographics, top 7/10/50 lists, newsworthy topics, etc can generate a lot of attention and links to your blog. 6) Tweet it out - whenever you post, tweet about it so your followers know to check out your new entry. 7) Engage other bloggers - comment on other blogs that are in your niche. If you focus on adding value then the bloggers will notice you and their readers will also click through to your site. Good luck!


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