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The Invisible Close Sales Nugget: Using LIVE Testimonials to bring in the Big Bucks!
Written by: Lisa SasevichArticle Overview: As a speaker, trainer or salesperson, one challenge you may face is: How do you effectively promote what you’re offering when your audience senses you are biased?
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Free Download - Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program By Lisa Sasevich |
The Invisible Close Sales Nugget: Using LIVE Testimonials to bring in the Big Bucks!
The answer: By using testimonials.
There are many ways to effectively use testimonials in a sales presentation. The two I recommend are live or written.
How to use LIVE testimonials effectively:
There's nothing more persuasive than hearing a third party-who has nothing to gain-share from the heart about the benefits received from your product or service. You can't buy that kind of press!
The only caveat is that human beings are unpredictable and you may not know what they will say, so I recommend using live testimonials with caution.
It's typically difficult for people to share their success stories without including details that can confuse an audience, consume a lot of time and potentially give away some of your trade secrets in a way that may sound strange without the proper context.
Here are my secrets to making the best of live testimonials - for those of you who like to live on the wild side!
Two Important Practices for Using Live Testimonials:
1. Call on people you know and trust who you've heard share before.
2. Make sure to frame the question so you get what you're looking for.
Call on people you know
In many cases, a happy client will come up to you in the beginning of the event and share something amazing... something you would love for the whole audience to hear.
It's completely appropriate to say to that person, "Wow, Michelle. It would make such a difference for the people in attendance tonight to hear what you just shared with me. Later this evening, would you be willing to share again how in only two weeks, you tripled your income and feel more energy than you have in 15 years? And, if you're comfortable, please share the specifics about having tripled your earnings from $1,000 to $3,000 a week."
Frame the question
Now for the critical part.
Make sure you frame the question so you get the answer you're looking for and so the person speaking stays on track.
For example, prior to Michelle's testimonial you would say, "Speaking of tripling your income, as I walked in this evening a recent graduate of our program shared something exciting with me. Where is Michelle? Michelle, I don't mean to put you on the spot, but would you be willing to share what you told me in the hall about how much your income has increased in the last two weeks and about the increase in energy you've been experiencing?"
The key is to remind Michelle what she is supposed to share so she stays on track. It really works and it helps the person sharing to feel more directed and comfortable. They want to help you and are happy to help in the way you request.
# The Invisible Close Sales Nugget - Using Written Testimonials to Boost Sales - 5 Quick Tips!
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••••••> Including Testimonials for as an SEO Methods
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About the Author: Lisa Sasevich RSS for Lisa's articles - Visit Lisa's website  Recognized sales expert by Success Magazine, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits. According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!" Kym and Sandra Yancey of e-Women Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!" Robert Allen, author of multiple New York Times Best Sellers says, "She added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it." After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, she left corporate America and put her skills to the test as an entrepreneur. And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow and her husband in medical school. Lisa is the undisputed expert on how to make BIG money doing what you love! If you're looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at http://www.theinvisibleclose.comClick here to visit Lisa's website   The Invisible Close Sales Nugget Pressure vs Tension Are You Selling Them or Are They Selling Themselves The Invisible Close Sales Nugget Telling Killer Stories from the Stage Are You Giving Away Too Much The Invisible Close Sales Nugget How to create A Small Window of Opportunity so that you can see Big Results Is It Time to Start Your Own HighEnd Coaching Program |
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Re: Online Sales and Marketing vs Traditional
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I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
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Dramatized the product
- Tough one...
It's going to have t be a mix of different media.
1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print
2. Somehow I believe there will have to be Video of it being "dramatized"
3. People of influence will have to support or sponsor the product.
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