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The Invisible Close Sales Nugget: Want results? Give them a choice!
Written by: Lisa SasevichArticle Overview: When presenting special offers from the stage, I generally recommend having two or three clearly outlined packages to choose from.
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Free Download - Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program By Lisa Sasevich |
The Invisible Close Sales Nugget: Want results? Give them a choice!
A magical thing happens when you offer a choice of packages versus just one; Your prospects get the opportunity to shop!
The other amazing thing that happens is you are instantly transformed into a consultant instead of a salesperson. With only one offering there is always the looming, unspoken question in the air..."Are you going to buy?"
When you offer a choice, you can very comfortably ask, from a consultative place, "Which package seems like the best fit for you?"
This approach is very powerful in direct sales situations as well. For example, I recently worked with a graphic designer who used to give clients a bid for the logo work they wanted. She knew that after a logo, most people need letterhead, business cards and about ten other things. We restructured her bids so that instead, she presented three packages to choose from; the logo alone, plus two other packages that offered the option to save money by getting multiple needed items at the same time. She was thrilled to offer this savings because she saved a ton of time by creating multiple items in one sitting.
Needless to say, her closing ratio soared and she loved her new Invisible Close of consultatively asking, "Which package looks like the best fit for you?"
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About the Author: Lisa Sasevich RSS for Lisa's articles - Visit Lisa's website  Recognized sales expert by Success Magazine, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits. According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!" Kym and Sandra Yancey of e-Women Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!" Robert Allen, author of multiple New York Times Best Sellers says, "She added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it." After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, she left corporate America and put her skills to the test as an entrepreneur. And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow and her husband in medical school. Lisa is the undisputed expert on how to make BIG money doing what you love! If you're looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at http://www.theinvisibleclose.comClick here to visit Lisa's website   Why I Love to Mastermind The Invisible Close Sales Nugget What to Do After You Get Off the Stage The Invisible Close Sales Nugget Where to Start When Designing Irresistible Offers Why Making an Offer is a Service The Invisible Close Sales Nugget Three Secrets to Success When Presenting to Women |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Is facebook adverts effective?
- Hi Yinka,
A company I used to work for did do some advertising with FaceBook. They achieved moderate results.
I'm not sure if they use their data to target their advertising, and if they do, I'd imagine it to be quite targeted. In that case, esp. if it's cheaper, FB would be a good choice. Do you have any info on their method? Why not try it for a 3 month window, gauge results and re-evaluate?
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Is facebook adverts effective?
- [quote="Ringo So":2b1k6zbw]Hi Yinka,
A company I used to work for did do some advertising with FaceBook. They achieved moderate results.
I'm not sure if they use their data to target their advertising, and if they do, I'd imagine it to be quite targeted. In that case, esp. if it's cheaper, FB would be a good choice. Do you have any info on their method? Why not try it for a 3 month window, gauge results and re-evaluate?[/quote:2b1k6zbw]
Hi Ringo,
I have checked their methods and pricing and it is far cheaper than google adword, but it is the result I am not sure about. I will take your advice and try it for a month with low budget.
Re: Ideas For Business
- Hello Lucy,
you may consider this list for Ideas for Business: (Top 23 list)
Rank Company
1 Google
2 Genentech
3 Wegmans Food Markets
4 Container Store
5 Whole Foods Market
6 Network Appliance
7 S.C. Johnson & Son
8 Boston Consulting Grp.
9 Methodist Hospital Sys.
10 W.L. Gore & Associates
11 Cisco Systems
12 David Weekley Homes
13 Nugget Market
14 Qualcomm
15 American Century Invest.
16 Starbucks Coffee
17 Quicken Loans
18 Station Casinos
19 Alston & Bird
20 QuikTrip
21 Griffin Hospital
22 Valero Energy
23 Vision Service Plan
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