Lisa Sasevich Articles

The Invisible Close Sales Nugget: Want results? Give them a choice! - Click To Read Article
When presenting special offers from the stage, I generally recommend having two or three clearly outlined packages to choose from.

The Invisible Close Sales Nugget: How to Make a ‘Today Only’ Offer Without Pressuring Your Prospects - Click To Read Article
I recently had the opportunity to work with a brilliant man who owned a first-class cosmetic laser business. A majority of their clientele were affluent women seeking to non-surgically minimize the effects of aging. They offered everything from non-surgical facelifts to laser hair removal.

The Invisible Close Sales Nugget: Where to Start When Designing Irresistible Offers - Click To Read Article
When service professionals start working on crafting Irresistible Offers in hopes of closing more business, it’s very common for them to start thinking about giving discounts or giving away free products and services to entice prospects to buy. In other words, they start with the question, “What would make this offer Irresistible to my prospects?”

The Invisible Close Sales Nugget: Using LIVE Testimonials to bring in the Big Bucks! - Click To Read Article
As a speaker, trainer or salesperson, one challenge you may face is: How do you effectively promote what you’re offering when your audience senses you are biased?

The Invisible Close Sales Nugget: How to create ‘A Small Window of Opportunity’ so that you can see Big Results! - Click To Read Article
Ever find yourself in a situation where you’ve been asked by an interested prospect for a price quote, a bid or simply for your rates? You quote them and then you don’t hear from them for a while?

The Invisible Close Sales Nugget: Get Paid to Create Your Info Products: Build the Plane As You Fly It! - Click To Read Article
Many people think that they have to take a year off to create their information product. Or, that they have to finish creating their product before they market it. What they don’t realize is that the most effective products are actually built as they’re delivered.

The Invisible Close Sales Nugget: Position Your Preview Call for Phenomenal Results - Click To Read Article
I launched my teleseminar with a preview call that revealed my exact formula for how to craft a profitable “Invisible Close” preview call. The first part of the formula for crafting a profitable preview call that sells is Positioning. At the beginning of your call, to get your listeners on board fast, you need to position five specific areas.

The Invisible Close Sales Nugget - Maximize Your Speaking Opportunities - 3 Ways to Grow Your List! - Click To Read Article
Ali Brown says that the fortune is in the list. In that case, many speakers are blowing their chance at riches every time they present.

# The Invisible Close Sales Nugget - Using Written Testimonials to Boost Sales - 5 Quick Tips! - Click To Read Article
Using written testimonials allows someone else to promote your product or service, even if they're not there to do it. Here are 5 quick tips from The Invisible Close Ebook for collecting and using written testimonials to boost sales.

The Invisible Close Sales Nugget - Four Groups That Will Promote You As an Expert to Their List - Click To Read Article
You're planning your free call on the topic of your book, info product or telecourse. Perhaps you're using the free or paid tele-seminar to create a product that you'll sell for years. Or you're taking an existing product you have and delivering it with a teleseries. Okay, now what? How do you get the word out to folks beyond your own list? How do you pack your rafters with callers? And you DO want to pack those rafters. Think about it. If you have a sales conversion rate of 40%, times 100 callers vs. times 400 callers.... That's a lot more dollars in your wallet.


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