Ten Ways To Improve Sales On A New Business Website
Ten Ways To Improve Sales On A New Business Website
The first and most important thing you need to do is to establish yourself as an expert in your market. It doesn't work anymore to simply place products on your website, and expect to make any money. You need to build trust in the eyes of your potential customers.Here are some things you may want to include on your website to help establish yourself as someone who should be listened to.
1. Give your new website a sense personality, by posting unique (but relevant) content. If you just repeat common knowledge, or well known facts, why would anybody need your site? Make your new business site stand out in the crowd.
2. Tell your visitors about yourself and how you can help them. Many business owners treat their website like a wall to hide behind. Post a photo of yourself, so your visitors can put a face to your business (This also helps add personality to your website). Include contact information so your visitors can reach you with questions. A simple email address will work.
3. Another neat trick many website owners use is to include audio to their site. This is especially useful if there is a lot of information on your website, that your visitors may not see right away. Use audio to summarize your website, and point them in a certain direction to find certain content or products. Remember, your visitors won't spend time at your site unless you show them they need to, so a quick summary with the major points of your site will convince them to stay.
4. You might also consider having video on your website. A simple product demonstration or instructional video will quickly captivate your visitor, and is much more interesting than a page full of words that your visitor may not want to read. Videos are easy to make and upload nowadays, so if you are serious about Internet marketing there is no real excuse for not doing this.
5. Give your visitors a choice of products, or offer different versions of your product for them to choose from. Many customers may not need all the features on a full version version, and may opt for a more basic one if you offer it.Avoid offering too many choices however, because that will confuse your customers and they will run away.
For example, you might offer two packages for comparison. To make this method more effective, you must choose which package you actually want people to buy and make it appear more attractive when compared with the other package. So, if your goal is to get more people to choose the basic package, you could make an upgrade package considerably more expensive and load it with items that most people will feel that they do not really need. This will work to attract more people to your basic package.
6. Offering a free gift with every purchase is a great incentive for would be customers, but you need to spend time selling the gift itself. If you make sure your visitors know the value of the free gift, and that it is actually useful, this will help entice them to buy. Show them that the gift is not something you just threw together to make a package more attractive.
7. Use thank you pages to get repeat customers. They have just made a purchase, and chances are they are still in a buying mood, so don't pass on this chance. Offering a special discount, or bonus for existing customers, will help to convert them into repeat customers almost instantly.
8. Using pop up ads to offer special discounts or bonuses when visitors try to leave your site is a great way to get back lost customers. Offering a discount, or an unannounced bonus upon purchase will make your visitor reconsider, and helps convert window shoppers into buyers.
9. Offer a money back guarantee, and make sure to feature it on your page. This shows your visitor that there is no risk associated with your product.
10. Ask your customers to supply testimonials. Post these testimonials on your website to increase your credibility. To motivate your customers to give a testimonial, allow them to include a link to their own website, or offer them a gift for doing so.
These are only a few tricks that can help ensure success and profit form your new business website. Use these simple methods, and you can see long term results and endless income from your website and your business.
Ten Ways To Improve Sales On A New Business Website - To learn more about this author, visit aaron herman's Website.
Like this article? Share it with your friends
There are two major obstacles to make a profit with a new business website. The first is attracting targeted traffic to the website, and the second to to turn those visitors into paying customers or subscribers. This article discusses the second step and includes some proven ways to convert your traffic into customers.
The first and most important thing you need to do is to establish yourself as an expert in your market. It doesn't work anymore to simply place products on your website, and expect to make any money. You need to build trust in the eyes of your potential customers.Here are some things you may want to include on your website to help establish yourself as someone who should be listened to.
1. Give your new website a sense personality, by posting unique (but relevant) content. If you just repeat common knowledge, or well known facts, why would anybody need your site? Make your new business site stand out in the crowd.
2. Tell your visitors about yourself and how you can help them. Many business owners treat their website like a wall to hide behind. Post a photo of yourself, so your visitors can put a face to your business (This also helps add personality to your website). Include contact information so your visitors can reach you with questions. A simple email address will work.
3. Another neat trick many website owners use is to include audio to their site. This is especially useful if there is a lot of information on your website, that your visitors may not see right away. Use audio to summarize your website, and point them in a certain direction to find certain content or products. Remember, your visitors won't spend time at your site unless you show them they need to, so a quick summary with the major points of your site will convince them to stay.
4. You might also consider having video on your website. A simple product demonstration or instructional video will quickly captivate your visitor, and is much more interesting than a page full of words that your visitor may not want to read. Videos are easy to make and upload nowadays, so if you are serious about Internet marketing there is no real excuse for not doing this.
5. Give your visitors a choice of products, or offer different versions of your product for them to choose from. Many customers may not need all the features on a full version version, and may opt for a more basic one if you offer it.Avoid offering too many choices however, because that will confuse your customers and they will run away.
For example, you might offer two packages for comparison. To make this method more effective, you must choose which package you actually want people to buy and make it appear more attractive when compared with the other package. So, if your goal is to get more people to choose the basic package, you could make an upgrade package considerably more expensive and load it with items that most people will feel that they do not really need. This will work to attract more people to your basic package.
6. Offering a free gift with every purchase is a great incentive for would be customers, but you need to spend time selling the gift itself. If you make sure your visitors know the value of the free gift, and that it is actually useful, this will help entice them to buy. Show them that the gift is not something you just threw together to make a package more attractive.
7. Use thank you pages to get repeat customers. They have just made a purchase, and chances are they are still in a buying mood, so don't pass on this chance. Offering a special discount, or bonus for existing customers, will help to convert them into repeat customers almost instantly.
8. Using pop up ads to offer special discounts or bonuses when visitors try to leave your site is a great way to get back lost customers. Offering a discount, or an unannounced bonus upon purchase will make your visitor reconsider, and helps convert window shoppers into buyers.
9. Offer a money back guarantee, and make sure to feature it on your page. This shows your visitor that there is no risk associated with your product.
10. Ask your customers to supply testimonials. Post these testimonials on your website to increase your credibility. To motivate your customers to give a testimonial, allow them to include a link to their own website, or offer them a gift for doing so.
These are only a few tricks that can help ensure success and profit form your new business website. Use these simple methods, and you can see long term results and endless income from your website and your business.
Ten Ways To Improve Sales On A New Business Website - To learn more about this author, visit aaron herman's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to aaron's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Franchise & Distribution Explode Expo Results EQ Coaching Report Meditation Guide Opposing a Franchisor’s Motion |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||