Stephen Feswick Articles
What Makes Your Business Stand Out From the Crowd? - Click To Read Article
Fitting in with all the others is NOT the best strategy to stand out from your competitors. You must identify basic truths that can be said about your business alone. These statements are both defendable and dependable.
How Do You Know If Your Advertising Is Working? - Click To Read Article
Many companies blindly spend their advertising budgets hoping to earn a respectable return without ever putting in place a system for judging the effectiveness of their campaigns or programs. Stop guessing and start measuring.
Customer Service STILL Sucks! - Click To Read Article
Despite decades of focus and attention many businesses today still do not appreciate the absolute need to conduct business from their customers' perspective. Ego and pride stands between a strong, unbreakable customer base and a weak connection easily broken by an attentive competitor.
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