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Stephen Feswick Articles

Written by: Stephen Feswick

How to Expand Your Customer Base - Click To Read Article
Customers can only emerge from a sales funnel consistently filled with potential prospects.

Untapped Leads You May Be Missing - Click To Read Article
Finding new customers can be challenging, but most business owners have dozens or more untapped leads literally under their noses.

The Power of Repetition and Focus - Click To Read Article
Two elements are key when it comes to occupying a piece of your prospects mind. Repetition and Focus. Learn why they are essential if you are to earn your unfair share of the market.

Why Your Small Business Advertising Isn’t Working - Click To Read Article
Stop blaming the media if your advertising isn't working. Advertising ALWAYS works. But your message may be the problem. What can you do to improve your advertising? Read on...

Why do your Customers Choose to do Business With You? - Click To Read Article
No one deserves customers just because they're in business. Customer loyalty must be earned one customer at a time. It's a time consuming, strenuous activity that pays huge dividends in the long term.

How are Your Sales Skills? - Click To Read Article
Selling may be the most under rated skill every small town small business owner needs. Without sales there is no business. Failure is certain. Learn to sell with integrity and watch your business grow!

Customer Service STILL Sucks! - Click To Read Article
Despite decades of focus and attention many businesses today still do not appreciate the absolute need to conduct business from their customers' perspective. Ego and pride stands between a strong, unbreakable customer base and a weak connection easily broken by an attentive competitor.

What Makes Your Business Stand Out From the Crowd? - Click To Read Article
Fitting in with all the others is NOT the best strategy to stand out from your competitors. You must identify basic truths that can be said about your business alone. These statements are both defendable and dependable.

How Do You Know If Your Advertising Is Working? - Click To Read Article
Many companies blindly spend their advertising budgets hoping to earn a respectable return without ever putting in place a system for judging the effectiveness of their campaigns or programs. Stop guessing and start measuring.

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About the Author: Stephen Feswick
RSS for Stephen's articles - Visit Stephen's website

Stephen Feswick loves to teach. Students have thoroughly enjoyed his courses on public speaking skills, marketing strategies and customer service practices. Having been involved in all aspects of sales and marketing - from wet-behind-the-ears-rookie to General Sales Manager, Stephen is well qualified to address the challenges facing fellow entrepreneurs who want to rise above their peers and create outstanding lives for themselves. Visit: www.small-town-small-business-marketing.com


Click here to visit Stephen's website
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More from Stephen Feswick
10 Questions for Sales Rep
7 Sales Meeting Strategies
Get 'em Good or Get 'em Gone!


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