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Why We Overlook Simple Solutions

Written by: Dale Furtwengler

Article Overview: Albert Einstein said that any fool can craft a complex solution; it takes real genius to come up with a simple one. Why are naturally inclined toward complexity?

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Why We Overlook Simple Solutions

Why We Overlook Simple Solutions

“Why don’t we stop painting the tanks?” This question was asked by a line worker when he learned that 800 pounds had to be removed from the space shuttle’s payload. His suggestion was made after a blue-ribbon engineering team tried unsuccessfully to find a lightweight material to accomplish the same goal.1

Most of us have been hit squarely between the eyes by a similarly simple solution. That’s when we ask the obvious question, “Why didn’t I think of that?” Why, indeed?

The theory

My theory is that education breeds complexity. Before you dismiss me as a lunatic who despises academia, let me assure you that I regularly credit my teachers with my personal and professional success. Yet I know that with each level of education my mind was trained to deal with more complex issues. I can hear you asking, “And the problem is?”

The problem is that once we’re exposed to complexity and we learn to deal with it, we ENJOY it. That’s right, finding the solution to complex problems is both intellectually stimulating and emotionally rewarding. It also affords us the opportunity to demonstrate how smart we are. In biblical terms, it’s the equivalent of taking our light from under the basket so that it can extend to the corners of our realm. In essence, we want others to know that the light emanates from us.

Human nature

If it sounds like I’m being sarcastic, I’m not. I’m simply recognizing that a part of our human nature (notice that I include myself in this statement) causes us to overlook simple solutions in favor of more complex solutions. The result is that we often slow our own progress and, occasionally, we completely miss our goals because we’re overlooking the obvious answers to our problems. How can we avoid this natural tendency? We can train our minds to look for simple solutions first.

Low-hanging fruit

Any time you face a problem, go after the low-hanging fruit first. Ask yourself “What could I do today that would alleviate the problem?” This question allows you to focus your mind on simple solutions that are easy to implement. I’m not talking about Band-Aid fixes, something that masks the problem. Rather I’m suggesting that you seek permanent solutions that can be accomplished in a day or two.

Outside help

I’m sure some of you are wondering, “What if I can’t retrain my mind? What are my options?” If you find that retraining your mind doesn’t interest you, you can always bring in outside help. The key is to bring in someone who is intelligent, insightful, possesses good questioning skills and has very little, if any, familiarity with your problem. That’s right; you want someone who doesn’t share your expertise.

There are two reasons for this approach. First, the “outsider’s” inexperience forces you to become more precise in your language and more logical in your presentation of the problem. I can’t recall how many times I’ve discovered solutions while presenting problems to people with less experience.

The second reason for enlisting the inexperienced is that they ask the “dumb” questions that inevitably form the foundation of the solutions we seek. You know the questions I’m talking about, the ones that cause us to wonder “Why didn’t I think of that?”

Working backward

Another approach that you can use is simply to go with your natural tendency. Begin with the complex solutions that your mind relishes, then work backward toward simpler solutions. To me, this approach is less effective than going after low-hanging fruit or bringing in outside help. Why?

First, you have to consider an array of complex solutions. Second, you need experience with a tool like process mapping to break each complex solution into smaller, more manageable components. Third, you are often so close to the situation that you tend to overlook steps in the process even when you are using process mapping. Finally, if you indulge your mind by allowing it to seek complex solutions, it’s likely to resist later attempts at simplification.

Seek simplicity

Seeking simplicity is counter-intuitive. It flies in the face of our human nature which desires recognition for our brilliance in dealing with complex issues.

Our education allows us to deal with complex issues. By retraining our minds to look for simple solutions, we gain the best of both worlds – the ability to deal with complexity and the recognition of others for crafting simple, easy-to-implement solutions.

Aren’t you awed by people who can cut through the garbage, get to the core issue quickly and craft a simple solution? Wouldn’t you like others to view you that way? Retrain your minds to see the simple solutions and others will be in awe of you.

1For more on this story see the Harvard Business Review article, Reshaping An Industry: Lockheed Martin’s Survival Story, by Norman R. Augustine, May-June 1997.







Copyright © 2001, Dale Furtwengler, all rights reserved

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Article Tags: academia, blue ribbon, complexity, education, engineering team, lightweight material, line worker, nbsp, payload, professional success, rsquo, simple solution, simple solutions, space shuttle, suggestion, tanks, times new roman

About the Author: Dale Furtwengler
RSS for Dale's articles - Visit Dale's website

I help companies get higher prices regardless of what their competitors or the economy are doing. My book, Pricing for Profit, is available in 7 countries and is being translated into Chinese.  To get a copy of my executive briefing, 10 Common Pricing Errors...and tips for avoiding them vist Pricing for Profit  To discover how you can get SIGNIFICANTLY higher prices for your offerings, call Dale at 314-707-3771.

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