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Make it Fun for Your Customers to Do Business with You

Guest post by: Tom Borg

Article Overview: This article will give you some ideas on how to make it a fun and rewarding experience for your customers when they choose to do business with you.

Make it Fun for Your Customers to Do Business with You

People like to have fun. They like to be able to enjoy them­selves. One of the best opportunities for pleasure can occur when they do business with your company or organiza­tion.

Laughter is one of the few languages that is spoken by every human being. When your customers are met by cheerful, personable, and positive employees, chances are those custom­ers will enjoy spending their money and do even more business with you.

Let's examine the psychology behind that kind of thinking. One of the main reasons why customers quit doing business with a company is a feeling of indifference they receive from the frontline personnel that serve them. Many times, your custom­ers take personally the type of service they receive. If they receive poor service, it can very easily be interpreted as a form of personal rejection. Conversely, if it is very good service, it can be interpreted as a sign of respect and acceptance. Naturally, our customers prefer the latter form of service.

Taking this discussion one step further, when a person experi­ences joy or laughter, endorphins are released from the brain. An "endorphin" is a natural morphine-like substance that is produced within the human body. It creates a euphoric-like state that allows a person to experience physical and mental feelings of pleasure. A person feels good. In a similar way, when a person receives the kind of service that can be interpreted as when a customer comments to you on how they like doing business with your company, recognize that there is more to it than just words.

What does all of this have to do with your business? The key is to let the fun side of your personality show. Your example will serve as a good role model as well as a reminder for your employees and co-workers. By setting the pace in your business in terms of behavior, your customers, employees and co-workers will appre­ciate it.

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Article Tags: customer service, employee motivation, grow your business, rewarding experience
Referred by: http://www.salestrailblazer.com



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
20% increase - One of my businesses uses a system to help business owners manage customer relationships and encourage more referrals. I'm finding that this economy is making business owners take a second look at their business and it's assets (aka customers) to see how they can leverage them. Make those Customers (one-time sale) into Clients (repeat sales). I'm finding them more open to having this discussion with me and the results are speaking for itself. Everyone I've worked with so far has seen at least a 20% increase in sales or referrals within 4-6 months all done by managing an existing relationship.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.


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