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Setting the Pace for Delivering Outstanding Service

Guest post by: Tom Borg

Article Overview: This article shows you how to do things differently than your competitors and earn the business from your loyal clients and customers.

Setting the Pace for Delivering Outstanding Service

I was driving down the main street where I live and noticed a car coming in the opposite direction with four brand new tires. How could I tell they were new? It was easy. I could see the white stickers revolving on the bottom of them as the car came towards me. As the car passed by my vehicle, I could also see that the "white walls" were still colored a pretty blue.



Do Something Different

How much longer would it take to remove the white stickers and wash off the blue coloring that covered the white walls? Perhaps only a few extra minutes is all. So, why didn't the tire dealer do it? It probably just wasn't a priority. Ken Belanger, President of Belanger Tire, a Goodyear tire store in Westland, Michigan, makes it a top priority. He explains that he wants customers "to see what they get." Setting the pace means consistently doing the things that count to the customer.

I walked into a bank one day and was greeted by three consecutive employees. It made me feel good to be acknowledged. As simple as that sounds, those bank employees were setting a new pace for other banks to follow. They were doing something different-making their customers feel important.



Out Serve your Competitors

Just yesterday, our real estate person, Lee Bittinger of Re-Max Classic, who helped us buy the house my family now lives in, stopped by to say "hi." He commented on how nice our new flower garden looked, and praised me on all the little improvements we had made on the outside of the house. It's been a little over five years since we purchased our home. It seems that he makes it a habit to stop by or to call me at once or twice per year. Is that unusual in the real estate business? You bet it is. This person is a pace setter.

How about your company? Is it doing the best that it can? Is it setting the pace for the competition to follow?

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Article Tags: customer service, excellent service, real estate sales, remax
Referred by: http://www.salestrailblazer.com



Related Forum Posts
Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Re: 7 Strange Japanese Inventions - Outstanding reply David. I think with the long hours I spend in front of the laptop that USB cooling mask might just come in handy. I take it that you have read the book you mentioned by Kobe Abe, was it any good?
Re: How do you monitor what people say about you in the web? - Setting up Google alerts for your keywords can give updates about your site. Also the publicity you create in the social media sites will do help too
Re: What is Your Favorite Thing About Owning A Business? - 1. Not feeling like I have to get approval for anything. 2. Not feeling like I have to please anyone. 3. Not having to ask permission before I do something. 4. Setting my own hours. 5. Sounding really cool when I tell people I have my own business.
Who Said Twitter Doesn't Work...? - Last month, the BBC World Service programme, The Strand, featured 21 year-old Icelandic pianist/composer Olafur Arnalds. Arnalds achieved extraordinary success through his internet-led project to compose 7 tunes in 7 days, post them on his website and then post links to it via TWITTER. As a result his website got thousands of visitors eager to listen to his music, catapulting him to fame and bringing his music to the attention of the BBC, who featured an interview with him on the World Service programme, The Strand! So who says Twitter doesn't work? (HINT: It does help if you have something uniquely your own that other people want to get hold of...)


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