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Jess Wells Articles

Guest post by: Jess Wells

What is a Coverdell Education Savings Account? - Click To Read Article
Everyone wants to be able to save money for their child’s education. A Coverdell Education Savings Account is a tax advantaged savings account that empowers your efforts, making more of your hard earned savings for your child’s education. Read on to learn more about a Coverdell Education Savings Account.

What is a Traditional IRA? - Click To Read Article
If you are starting to research ways to start planning for your retirement, you may have run across the option of opening a traditional IRA, or individual retirement account, and wondered what a traditional IRA is, and is it the best option for you and your retirement? Read on to find out more…

What is a Self-Directed IRA? - Click To Read Article
What is a Self-Directed IRA? If you’ve got a certain market knowledge and savvy that you’ve gained over the years, then a Self-Directed IRA might be the best option to help fund your retirement account. Read on to find out how…

Deciding Bewteen a Roth IRA Versus a Traditional IRA - Click To Read Article
Are you starting to plan for you retirement and wondering what the difference is between a Roth IRA versus a Traditional IRA? Read on to find out…

Create marketing messages for customers - not lawyers - Click To Read Article
Cisco Innovators Forum guest blogger Susan Fantle finds that endless news stories about the threat of lawsuits have made companies become very cautious. Being aware of the legal boundaries of marketing is important, but for strong, compelling messages, marketers should push their message to the limit and object when the company lawyers weaken it too much. Here’s how and why.

Provide Educational Info to Build Trust with Prospects - Click To Read Article
Cisco Innovators Forum guest blogger Susan Fantle finds that most B2B products have higher prices and a longer decision-making period (buy cycle), and there are often multiple titles involved in making purchasing decisions. So trying to sell a product during the first contact is not practical or effective. That's why content was born. Offering content typically communicates a message like "if you're having this problem in your business, here is a report that will tell you how your peers have solved this problem." The “report” is the content and it's a successful tactic for business marketers.

Seven Reasons Why Everyone Needs a Website - Click To Read Article
According to Cisco Innovators Forum guest blogger Audra Hajj, the selling world today has turned upside down. How can you broaden your exposure as business owners and take your business to the next level? Here are the top 7 reasons why you need a website:

How to Bring a Partner, Co-founder or COO into Your Business - Click To Read Article
According to Cisco's Innovators Forum guest blogger Bob Goedjen It's not unusual to realize that as a solo-preneur you've reached the end of your expertise and that you need to bring someone else into your business. Even if you have employees, there are times when a partner can share the load. But how do you find a partner, vet a partner, and protect yourself in such a critical relationship? I've asked our guest experts to give us their insights. We'll be featuring them over the following weeks. Here's what members of Silicon Valley SCORE had to say. ----

How to Use Barriers to Entry to Your Business Advantage - Click To Read Article
According to Cisco Innovators Forum guest blogger Bob Goedjen when we refer to barriers to entry for a business we are not talking about such issues as normally required start-up costs of business but rather about those things that are inherent in the industry or selected market place that impede a small business or any business from entry.

What The Obama Healthcare Proposal Means for Small Business - Click To Read Article
Cisco Innovators Forum guest blogger Jeanne Quinn reports that the National Small Business Association released a report predicting the effects that President Obama's Healthcare Proposal will have on small businesses. Will this help or hurt your business?

Delegating in a Distributed World: New Demands on the CEO - Click To Read Article
In a distributed world, a CEO is called upon to adopt new methods of delegation. There's a higher level of writing, documentation and communication skills demanded of the CEO. I recently interviewed Mark Levi and Mark Henricks for a Cisco BizWiseTv interview: "Keys to Delegating in a Distributed World".

How to Raise Prices - Click To Read Article
Bob Goedjen, guest blogger at Cisco Innovators Forum says that if 90% of entrepreneurs have under-priced themselves, plus many businesses have cut prices during the recession, how do you raise prices now that the economy is picking up again? I asked Bob Goedjen of Silicon Valley SCORE to give us his insights.





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