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Jess Wells Articles



MomPreneurs: Resources Available for Women-Owned Businesses

The National Women's Business Council, which advises the Small Business Administration, estimates that in 2008 there were 7.2 million majority-owned, privately-held, women-owned businesses in the United States, employing 7.3 million people and generating $1.1 trillion in sales. Here are some organizations and resources that help women-owned businesses succeed.

Family Businesses Face Unique Challenges: What Makes Them Different?

In matters of cash flow and marketing, a family-owned or closely-held business is the same as any other small business. But family-owned and closely held businesses also they have significant differences, especially when it comes time to talk about retirement, resale, or transitioning the business to the next generation. Here were some key points noted by the Family Business Institute on what makes family-owned businesses different:

10 Tips On How to Assess a Market Opportunity

The saving grace of small businesses in tough times may be their ability to be nimble but that doesn't mean you can act on a whim. There's due-diligence necessary before you change product lines, expand into new markets, or launch new offers to improve your business. Here are 10 questions to ask before deciding on a new direction:

What is a Coverdell Education Savings Account?

Everyone wants to be able to save money for their child’s education. A Coverdell Education Savings Account is a tax advantaged savings account that empowers your efforts, making more of your hard earned savings for your child’s education. Read on to learn more about a Coverdell Education Savings Account.

Deciding Bewteen a Roth IRA Versus a Traditional IRA

Are you starting to plan for you retirement and wondering what the difference is between a Roth IRA versus a Traditional IRA? Read on to find out…

What is a Self-Directed IRA?

What is a Self-Directed IRA? If you’ve got a certain market knowledge and savvy that you’ve gained over the years, then a Self-Directed IRA might be the best option to help fund your retirement account. Read on to find out how…

What is a Traditional IRA?

If you are starting to research ways to start planning for your retirement, you may have run across the option of opening a traditional IRA, or individual retirement account, and wondered what a traditional IRA is, and is it the best option for you and your retirement? Read on to find out more…

Create marketing messages for customers - not lawyers

Cisco Innovators Forum guest blogger Susan Fantle finds that endless news stories about the threat of lawsuits have made companies become very cautious. Being aware of the legal boundaries of marketing is important, but for strong, compelling messages, marketers should push their message to the limit and object when the company lawyers weaken it too much. Here’s how and why.

How to Raise Prices

Bob Goedjen, guest blogger at Cisco Innovators Forum says that if 90% of entrepreneurs have under-priced themselves, plus many businesses have cut prices during the recession, how do you raise prices now that the economy is picking up again? I asked Bob Goedjen of Silicon Valley SCORE to give us his insights.

Delegating in a Distributed World: New Demands on the CEO

In a distributed world, a CEO is called upon to adopt new methods of delegation. There's a higher level of writing, documentation and communication skills demanded of the CEO. I recently interviewed Mark Levi and Mark Henricks for a Cisco BizWiseTv interview: "Keys to Delegating in a Distributed World".

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About the Author: Jess Wells

RSS for Jess's articles - Visit Jess's website
Jess Wells, Editorial Director of Cisco's Innovators Forum, and her team of guest bloggers interview experts, entrepreneurs and authors on how to run a small business better. To learn more about small business best practices and the technologies behind them, visit www.CiscoInnovators.com.
Click here to visit Jess's website.
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More from Jess Wells
Seven Reasons Why Everyone Needs a Website
MomPreneurs Resources Available for WomenOwned Businesses
10 Tips On How to Assess a Market Opportunity
How to Raise Prices
What is a SelfDirected IRA


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