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Ron Hequet Articles

Guest post by: Ron Hequet

Re-Invent and Re-Package Your Business to Grow, Now! - Click To Read Article
Too often we think that just selling more stuff will cure all of our problems. From experience; I don’t care if your annual sales are 2MM, 20MM or 200MM, if net profit is weak, more sales will not fix the problem. 4 Things to Do That Will Jump-Start Your People and Profits.

How To Systematize Marketing For Referrals - Click To Read Article
Word-of-mouth is great when it takes place. However, today there are way too many stars that have to align for a word-of-mouth recommendation to take place. This article outlines two systematic marketing programs that will eliminate your dependence on word of mouth.

Inbound Revenue Phase Analysis - Click To Read Article
How to save money with a common customer code: I have analyzed companies that use very basic revenue phase qualifiers to those that model very sophisticated qualifying data. This article reveals that proper analysis results in only 3 phase categories of when and where revenue can become part of the ‘business plan’.

Making The Right Money - Click To Read Article
5 Primary Factors That Hinder A Proper Financial Return For Small Business Owners

Employee Engagement From The Start = Production - Click To Read Article
Don¡¦t Assume It¡¦s About Money; keeping employees engaged is important in this economy, but I believe employee engagement matters, regardless of the economy. Most companies are not changing the way they hire or engage current employees, although they should by implementing these 3 components to effective employee engagement.

Designing Marketing Collateral Material for the Real Decision Maker - Click To Read Article
5 Marketing Tips To Consider For The Real DMD: Do you know who really makes the final decision to purchase your products or services? It is often not the person that you are led to believe is the buyer.

There’s No Whining In Sales Or The Lack Thereof - Click To Read Article
A lot of business development people keep wishing for dramatic improvement in their revenue generation without doing anything dramatic. I have created and presented many different and specific recommendations for clients to increase sales and create profit, all of which required action. I have brainstormed a list of 7 action items below.

How To Widen The Gap Between Your Compensation Versus Your Value - Click To Read Article
Are entrepreneurs the only ones that own their own business? Everyone is really in business for him / herself, like an independent contractor. How you perceive the connection between the employee mind-set and that of an independent contractor is imperative. The independent contractor like the successful entreprneur, has a responsibility to maximize and deliver value. What can you do to deliver your assigned responsibilities with a new approach and be proactive with your talents in a way that creates maximum value? This article offer 2 key areas of focus for employees to increase your value, widening the gap between your worth and your compensation. Those are the folks who never get laid off, no matter what the economy is doing.

Tactics For Keeping Score On Your Business - Click To Read Article
How To Analyze and Report Sales and Profit Generating Activity. Whether you are a solopreneur, manage a team or are responsible for the whole organization. Tracking wins and loses is not good enough in sales or any performance area of the business for that matter. A methodical, yet meaningful tracking of results can reveal important areas of needed improvement as well as successes that need to be replicated.

CALL TO ORDER © - Click To Read Article
11 Common Faults of Meeting Management:¡¥How To Meet Less and Achieve More¡¦ plus having everyone look forward to your meetings. Conducting meetings is a requirement of leadership. A key competence in how to run a business successfully, whether you¡¦re the owner of the company, a manager or a team leader; if you want to really get good at being a successful leader, motivating others to higher performance, then you want to learn to avoid 'death by meeting'.

HIRE TOO FAST and / or FIRE TOO SLOW © - Click To Read Article
Like A Bach Piano Contest? One small business owner shared this experience: “When I hired Sharon, my wife asked me, ‘how well do you know her?’ Two years later, I spent $150,000.00 in legal fees and a month in court. I will never forget my wife’s question.” There are fundamentally 25 different ‘Behavioral Characteristics’ that once known will precisely prognosticate how a person will perform on the job. The results have nothing to do with intelligence, knowledge, experience, personality or education.

How to Motivate Small Business Salespeople When Times Are Tough © - Click To Read Article
Invest In Achieving Sales Results Now, and Win Long Term Benefits! Closing the sale is not typically a competition of resources (unless you allow it); it is a competition of priorities. A buyer¡¦s time and money are being given to someone, right? So, you have to manifest more value to win that competition. Here's how to manifest more value.

LEADERSHIP IS HARD AND IT IS SUPPOSED TO BE © - Click To Read Article
Almost All Greatness Was Born From Adversity. This brief action plan summary is how to become a better leader and re-enegize your key employees by reassessing the current strategy and tactics for market analyis and setting sales and / operational goals.

HOW TO BE A GOOD SALES MANAGER BY TAKING CONTROL OF THE VOLITALE SALES FLOW - Click To Read Article
SALES MANAGERIAL STYLES OF LEAD GENERATION AND SETTING SALES GOALS - WHERE IS THE FUNNLE SWEET-SPOT?

HOW TO 'MAX OUT' WITH YOUR BUSINESS COACH - Click To Read Article
Not having a Mentor / Coach, whether for business, or career, is akin to going it alone and contrary, to the principles of achievement. My 'real-world' application experience, resulted in outlining for you, the primary, '7 Keys', to follow in order to maximize the ROI from a Mentor or Coaching program.





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