12 Steps to Implementing Anything in Your Business: Step Nine: Use Persuasion Skills
The use of persuasion is vital to get anything achieved in your business. You need to be persuasive to win over the members of your staff/ team and also to overcome any opposition you may encounter.
For great implementation, the following five skills are essential:
1. Focus on readiness, not resistance.
2. Finding out the real reasons behind peoples indifference or resistance.
3. Have a mission and build up a constituency that can win.
4. Communicate a consistent message strategically.
5. Deal with the unpersuaded few.
The most important of the above skills is focusing on readiness and not resistance. Readiness is what people are willing and able to do towards the implementation of your goal. When you focus on readiness you will have less need to deal with obstruction, diversion or opposition.
Even when you do focus on readiness, you as a manager or business owner still have to deal with real people, and real people will sometimes be obstructive, and resist. Your job is to find out why they are resisting. The key to this is very simple, find out what they need and tie it into what you need, and then use this tie in to get agreement on your project implementation.
A Constituency, much like politics, is a name for all the people that will be affected by the implementation process. Get all these people on a list and start to get them on your side. You do this by putting you mission on paper and using facts to persuade them of the benefits to them of your mission.
Once you have got everyone on board, you must communicate a consistent message, clearly, simply, and effectively. Depending on the size of the project or system you are trying to implement, you should be communicating with the team on a daily basis and get and use feedback.
The last skill is dealing with the people you could not get on your side. These are broken into three areas:
1. Difficult employees.
2. Difficult peers.
3. Difficult superiors.
If you are the business owner the only problem you will have is difficult employees as everyone in the company is your employee, however if you are a manager you will need to deal with all three.