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12 Steps to Implementing Anything in Your Business: Step Seven: Make Demands Effectively
| Guest post by: David Flannery |
Article Overview: Successful execution requires making demands in ways that generate productive responses. You will really need to call on your demand making capabilities during the hard work of caring out your implementation plan. That is when the forces of complexity, inertia, diversion, and even opposition assert themselves and the strengths of your leadership as a business owner or manager are heavily tested.
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Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
12 Steps to Implementing Anything in Your Business: Step Seven: Make Demands Effectively
The way you make demands and you whole demand making process will have a profound effect on the success or failure of getting your project implemented
The basic human impulse that fuels the whole process of implementation and execution is the human drive for achievement and dominance. It is this drive that gets things done, it makes things happen.
Successful execution requires making demands in ways that generate productive responses. You will really need to call on your demand making capabilities during the hard work of caring out your implementation plan. That is when the forces of complexity, inertia, diversion, and even opposition assert themselves and the strengths of your leadership as a business owner or manager are heavily tested.
There are three aspects of the demand making process that need to be understood and practiced.
· Definition
· Presentation
· Personalisation
Definition
The definition stage is all about clarity. You need to be clear about what you demanding. This may seem trivial but believe me in practice it is of paramount importance.
Stop and think things though before you make the demand.
Presentation
Stage the demand. How are you going to tell people your demand? Is it going to be in a one on one meeting, on the phone, in a letter, running down the hallway, or an email?
Put yourself in the recipient's shoes. If you want them to understand your demand, accept it and then commit to it what would be the best way to present it?
Personalisation
Are you the right person to make the demand to certain people? Some people on a team just don't get on with each other, its human nature and a fact of life. If you have a strained relationship with some of your employees, then send a proxy in your place to make the demand. Remember everyone is different.
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About the Author: David Flannery RSS for David's articles - Visit David's website David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website   Buyers Remorse What is it And How Do You Avoid It Advertising the nuts and bolts of making it work Step Four Be clear about your offer and what you want your prospects to do and give them a reason to take immediate action 12 Steps to Implementing Anything in Your Business Step Five Hold a Kickoff Event To Create Momentum 12 Steps to Implementing Anything in Your Business Step Six Use Plans Schedules Budgets and Controls Make Your Website User Friendly |
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Re: Your choice between...
- I will take the $100,000 and double it on it becomes millions before I spend it. Though I am crazy about information, yet I would rather take the money and turn it into a million before I spend a dime out of it. I will do it in 4 steps.
Step 1 turn $100,000 to $200,000
Step 2 turn $200,000 to $400,000
Step 3 turn $400,000 to $800,000
Step 4 turn $800,000 to $1600,000.
After getting the goal of step 4, I will spend the $600,000 on myself then continue to double the millions again. I could then by the book for $1,000,000
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Step by step approach
- Here's what I would do;
Step 1 - Observe Wal-Mart’s target customers, what does Wal-Mart offer them? How long do they stay? Discover what it is that they might want or need that Wal-Mart doesn't offer, and then write those ideas down. Some ideas to get you started are - A cafe or fast food venue, something for the kids to do while the parents shop, etc
Step 2 - Take that list, and weigh up the pros and cons of each idea, and then select the best one for you. Don't worry about not using all the space.
Step 3 - Start the best business for you, and then release the other ideas to the general market and sublet the rest of the space to those who could fill some of the niches you've come up with, plus any they can come up with. If money isn't a factor then developing the building to suit multiple small leases may be a better option, as it's a diversified income, which is potentially more stable than one big income stream.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Need a book recommendation for writing better
- I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book?
I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good?
Thanks
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