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12 Steps to Implementing Anything in Your Business: Step Two: Define Your Assignment in Writing
| Guest post by: David Flannery |
Article Overview: Ideally you need to be able to sit down with your staff, define the assignment verbally, answer any questions there may be, and then issue a written memo outlining what has been agreed. While all of this may seem very simple and management 101, the giving of assignments is usually not treated with the consideration and respect it deserves.
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Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
12 Steps to Implementing Anything in Your Business: Step Two: Define Your Assignment in Writing
The reason for doing this is the fact that people may have differing views as to what the assignment entails and what its goals are.
Ideally you need to be able to sit down with your staff, define the assignment verbally, answer any questions there may be, and then issue a written memo outlining what has been agreed.
While all of this may seem very simple and management 101, the giving of assignments is usually not treated with the consideration and respect it deserves.
For effective execution, you must define the assignment early on, and sort out all the issues.
The basic issues that you need to cover are:
1. What is the goal of the assignment, what is the expected outcome.
2. Why is the assignment being taken on, what will its benefits be.
3. What is the timetable for completion?
4. Who will be executing the assignment and in what capacity.
5. To whom is progress reported to, when and how often?
6. What are the rewards and penalties associated with success and failure?
Once you have done this, and answered the basic questions, you need to make sure that your staff has a solid understanding of the assignment and their roles in executing it.
Doing this will make sure that everybody is on the same wavelength so there can be no confusion further on down the line. Taking this time to clarify the assignment is crucial to the success of the execution of the assignment.
The key point I want to get across to you is that before you get going on your implementation efforts, define and shape as best you can, your assignment first.
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About the Author: David Flannery RSS for David's articles - Visit David's website David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website   12 Steps to Implementing Anything in Your Business Step One Take Responsibility Buyers Remorse What is it And How Do You Avoid It Advertising the nuts and bolts of making it work Step Four Be clear about your offer and what you want your prospects to do and give them a reason to take immediate action Why You Need A Sales System 12 Steps to Implementing Anything in Your Business Step Four Get Feedback and Refine Strategy |
Related Forum Posts
Need a book recommendation for writing better
- I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book?
I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good?
Thanks
Re: Your choice between...
- I will take the $100,000 and double it on it becomes millions before I spend it. Though I am crazy about information, yet I would rather take the money and turn it into a million before I spend a dime out of it. I will do it in 4 steps.
Step 1 turn $100,000 to $200,000
Step 2 turn $200,000 to $400,000
Step 3 turn $400,000 to $800,000
Step 4 turn $800,000 to $1600,000.
After getting the goal of step 4, I will spend the $600,000 on myself then continue to double the millions again. I could then by the book for $1,000,000
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
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Step by step approach
- Here's what I would do;
Step 1 - Observe Wal-Mart’s target customers, what does Wal-Mart offer them? How long do they stay? Discover what it is that they might want or need that Wal-Mart doesn't offer, and then write those ideas down. Some ideas to get you started are - A cafe or fast food venue, something for the kids to do while the parents shop, etc
Step 2 - Take that list, and weigh up the pros and cons of each idea, and then select the best one for you. Don't worry about not using all the space.
Step 3 - Start the best business for you, and then release the other ideas to the general market and sublet the rest of the space to those who could fill some of the niches you've come up with, plus any they can come up with. If money isn't a factor then developing the building to suit multiple small leases may be a better option, as it's a diversified income, which is potentially more stable than one big income stream.
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