|
|
Like this article? PLEASE +1 it! |  |
|
Advertising: The Nuts And Bolts Of Making It Work: Step One: Make your Headlines Command Attention
| Guest post by: David Flannery |
Article Overview: Most of the advertising I see small businesses use is ineffectual, image advertising. By ineffectual, I mean not making the cash register ring. Over the next couple of articles I will show you strategies and tactics which will make your advertising work for you...and by that I mean get you more customers.
 |
Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
Advertising: The Nuts And Bolts Of Making It Work: Step One: Make your Headlines Command Attention
Most of the advertising I see small businesses use is ineffectual, image advertising. By ineffectual, I mean not making the cash register ring. Over the next couple of articles I will show you strategies and tactics which will make both your online and offline advertising work for you...and by that I mean get you more customers both offline and online
Step One: Make your Headlines command attention
Your ad must have a headline; it is in essence the ad for the ad. The headline is the most important part of your ad. It is the first thing a prospect sees when they look at your ad. For this reason it must stop them in their tracks, engage them and prompt them to read the rest of your ad.
On average five times more people will read the headline of your ad, than will read the ad itself, so when you have written your headline your have done 80% of the work in creating a powerful ad. So if you haven't done any selling in your headline you have wasted 80% of the cost of placing that ad.
Headlines that command attention are those that jump from the page and announce news, benefits, advantages, and gives promises to the prospects who read it.
Your headline should use emotional language and key words that cause prospects to stop and read your ad. Key words are an issue I will be addressing in a future column.
A weak headline suggests timidity and uncertainty, qualities that will not move a prospect to action.
Your headline should speak with the voice of authority; and must be direct and come to the point instantly, no beating around the bush. It may be long or short and can ask a question, give a strong command or promise a benefit.
When creating your ad, if you are not spending a sizable chunk of your time creating a powerful headline, you will be losing out on a sizeable amount of business.
If your headline does not get your prospects attention the rest of your ad, which in essence is a sales message, will die a silent death.
How to write headlines that electrify and tantalize customers
Are You Making These 5 Mistakes with Your Headlines?
Fishing for Prospects: Why Headlines are Important
Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow
We Live in a Headline World; Will Yours Do its Job?
Creating the Success Mindset
Headlines That Pop And The Process Of Popping!
How to Write Eye Catching Display Ads
How to Write Headlines: Evaluating Headlines to Ensure You Grab Your Prospect’s Attention
Feeling Frustrated? You Have A Choice
Do You Use Classified Ads Online To Recruit?
Business Presentation Tips - Frustrated With Being Ignored?
Make Headlines
When Strategies Are Not Strategic......
How to Write Headlines that Get Read
3 Unbreakable Rules for Storytelling In Email Marketing
How To Write A Great Headline Drawing Them In And Making Them Want To Buy Your Product
What are you really good at?
5 Simple Tips How To Craft Killer Headlines that *BOOST* Email Open Rates, Opt-Ins, and Sales
How To Leave A Lasting Impression
|
About the Author: David Flannery RSS for David's articles - Visit David's website David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website   Its As Easy As Good Better Best Build Your Business With Testimonials 12 Steps to Implementing Anything in Your Business Step Two Define Your Assignment in Writing 12 Steps to Implementing Anything in Your Business Step Ten Use Creative Problem Solving to Overcome Any UnForeseen Obstacles CADD The Reason Your Advertising Isnt Working As Well As You Need It To |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Your choice between...
- I will take the $100,000 and double it on it becomes millions before I spend it. Though I am crazy about information, yet I would rather take the money and turn it into a million before I spend a dime out of it. I will do it in 4 steps.
Step 1 turn $100,000 to $200,000
Step 2 turn $200,000 to $400,000
Step 3 turn $400,000 to $800,000
Step 4 turn $800,000 to $1600,000.
After getting the goal of step 4, I will spend the $600,000 on myself then continue to double the millions again. I could then by the book for $1,000,000
Get Usmle Step 3 Books on Cheap Rates !!!
- Kaplan Lecture notes 2010-11 USMLE Step 3
Kaplan Q Book USMLE Step 3 2010-11
Battle Price $ 80
To Order, Please visit :usmleworldwide
Step by step approach
- Here's what I would do;
Step 1 - Observe Wal-Mart’s target customers, what does Wal-Mart offer them? How long do they stay? Discover what it is that they might want or need that Wal-Mart doesn't offer, and then write those ideas down. Some ideas to get you started are - A cafe or fast food venue, something for the kids to do while the parents shop, etc
Step 2 - Take that list, and weigh up the pros and cons of each idea, and then select the best one for you. Don't worry about not using all the space.
Step 3 - Start the best business for you, and then release the other ideas to the general market and sublet the rest of the space to those who could fill some of the niches you've come up with, plus any they can come up with. If money isn't a factor then developing the building to suit multiple small leases may be a better option, as it's a diversified income, which is potentially more stable than one big income stream.
Need a book recommendation for writing better
- I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book?
I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good?
Thanks
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Leanne Hoagland-Smith, Chicago Sales Coach
How To Use Carbon Copy Pro As A Strategic Tool For Your Business
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.