Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors.

Guest post by: David Flannery
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Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. - By David Flannery

Most of the advertising I see businesses use is ineffectual, image advertising. Over the next couple of articles I will show you strategies and tactics which will make your advertising work for you...and by that I mean get you more customers.

Step Five: Make sure your ad does not look like your competitors.

You want your business to stand head and shoulders above your competitors business in the marketplace as the logical choice for people to buy from; therefore you cannot place an ad in a magazine, in a newspaper or on the radio or T.V. that looks or sounds like the ads your competitors are placing.

One of the single biggest mistakes I see business owners making is placing an ad that resembles their competitors' ads, in format and in content. Unless your ad looks different from all the others in the marketplace, it has only a tiny chance of standing out from your competition and being noticed.

You need to be constantly studying your competitors' adverts both in print and on the airwaves. You need to take note of the ads they are using and then figure out a way to make yours different in both format and content.

One easy way to do this is to follow all the advice I have given you over the last number of weeks. Another is to do the opposite of what everyone else is doing.

The following is a test you can use to see if your ad is the same as, or stands out from, all you competitors.

The Logo Test

The next time you write an ad for you business that you want to place in print media, on the airwaves, or online give it the logo test.

It is very simple to do. When you have the finished version your ad you go and find three of your competitors ads, tear off all of your competitors logos from their ads and place each one on your advert. Is there any difference to your ad by having your competitors' logo on your ad, meaning could your ad be placed in a newspaper with your competitors' logo instead of yours... and still be true?

If so, then your ad is the same as every one of your competitors and placing that ad will be a waste of time and money as it will not stand out from the crowd and stands little or no chance of success.

Remember this...advertising is one of the most powerful tools available to small and medium sized businesses, but only if it is used correctly.

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Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. - By David Flannery

About the Author: David Flannery

RSS for David's articles - Visit David's website

David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits.

For more information on growing your business profits visit http://www.massiveprofitgrowth.com now

Click here to visit David's website.

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