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Build Your Business With Testimonials
Written by: David FlanneryArticle Overview: Testimonials are one of the most powerful ways for you to build your business, and it is for one reason, they come from people who have already done business with you, have bought and used your services and /or products, and continue to do so. As I have said in the past people who like what you are selling but are reluctant, and reluctant for a number of reasons , the main one is that they do not what to make a mistake or be seen to make a mistake.
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Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
Build Your Business With Testimonials
Testimonials are an issue I have spoken to you about in the past, however I got a direct question regarding how to use them to build a business from an attendee at a seminar I was speaking at in the UK last week, so I would like to take the time to go into the issue in more depth.
Testimonials are one of the most powerful ways for you to build your business, and it is for one reason, they come from people who have already done business with you, have bought and used your services and /or products, and continue to do so.
As I have said in the past people who like what you are selling but are reluctant, and reluctant for a number of reasons , the main one is that they do not what to make a mistake or be seen to make a mistake.
Testimonials, which are second in power only to referrals, are a powerful way of overcoming this particular barrier to buy. This is because people can read about other peoples experiences when doing business with you, about using your products/ services and about the way you treated them in general. This helps greatly in reducing the fear factor of potential new customers.
The mechanics of gathering testimonials are simple:
1. Ask for testimonials often and immediately after the buying decision is made.
2. Be on the lookout for unsolicited testimonials.
3. Offer something in exchange for giving the testimonial
4. Make it easy for all your customers to give you a testimonial.
5. Ask specific questions so the customer can give a specific testimonial.
6. Get permission to use the testimonial in your marketing campaigns.
7. Be selective.
8. Include testimonials when asking potentials customers to take action.
9. Integrate and leverage your testimonials.
10. If you are a customer of a business, give them a testimonial , if you think they deserve it.
10 Ways to Use Customer Testimonials
••••••> Including Testimonials for as an SEO Methods
Strategic Tips For Effective Testimonials According To Your Strategic Thinking Business Coach
Collect Testimonials
Best Practices for Using Testimonials
Article Tags: small business, testimonials
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About the Author: David Flannery RSS for David's articles - Visit David's website  David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website   Why Should I Buy From You CADD The Reason Your Advertising Isnt Working As Well As You Need It To 12 Steps to Implementing Anything in Your Business Step Three Organise your Staff and Create a Strategy Advertising The Nuts And Bolts Of Making It Work Step Two Make you Advert focus on your customer and on the benefits of your product service not its features 12 Steps to Implementing Anything in Your Business Step Ten Use Creative Problem Solving to Overcome Any UnForeseen Obstacles |
Related Forum Posts
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea?
- [quote="orxan":3118uboz]My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan[/quote:3118uboz]
Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Dramatized the product
- Tough one...
It's going to have t be a mix of different media.
1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print
2. Somehow I believe there will have to be Video of it being "dramatized"
3. People of influence will have to support or sponsor the product.
just some that came to mind..
Re: How to do Link Building?
- Be diligent. Build blogs.Pay attention to the contents.
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