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Make Your Website User Friendly
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| Guest post by: David Flannery |
Article Overview: 4 tactics to make your website more user friendly for your customers
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Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
Make Your Website User Friendly
I want to share with you some tactics and concepts that will make your homepage and website user friendly for the people that visit it.
1. Don't confuse them: For that matter, don't even make them have to think. If a customer or prospect has to put a lot of brainpower into figuring out how to use you homepage or website.... they will leave and find one that doesn't make them think as hard. In today fast paced society people want solutions fast and with as little hassle on their part as possible. Some of the more common things that will cause your customers to have to think are, business jargon, bad fonts, bad inter-site navigation, bad site design such as click-able buttons that don't look click-able etc. As you cannot sit beside every visitor that lands on your site and explain to them first hand how to use your website , you must make everything as self explanatory as possible.
2. Design your homepage and website according to the real way your customers will use it:
When designing a website most business owners will believe that people will pore over and read every word on their site and spend time weighting up their options for their next move. Nothing could be farther from the truth. What the people who land on your site actually do is glance at each new page and scan some of the text on it and click on the first link that catches their attention or looks either vaguely interesting or vaguely connected to what they are looking for. Get used to the fact the average person that lands on your website will not read 90% of the text on any given page of your site. They scan your website in the same manner as they scan a roadside billboard advert as they drive past it at 60mph. When designing or re-designing your website keep the following facts in mind: People will not read your website they will scan it, they will not spend time figuring out how to use your website, they will either just muddle through or leave.
So faced with the fact that the visitors to your website are in a hurry and probably under some sort of pressure, be it time pressure or otherwise, what can you do in order to get your message across fast?...read on!
3. You must create a clear visual set-up
The best way to make a web page easy to understand is to make sure that the appearance of the things on that page clearly define the relationships of everything on the page. Make sure that the more important things are the most prominent and stand out and make sure the issues that are related logically are also connected visually.
4. Use Conventional setups
When looking at a medium that imparts knowledge there are certain conventions that everyone is aware of. For example a sentence in large bold type is always a headline, while the smaller text below it will expand on the headline and tell the story and the small type under a photo will always be giving information about that photos even what photographer took the photo.
There are two things you need to know about conventional set-ups, firstly they are useful because they need no explanation, everybody knows them and what they do, so by using them you don't have to educate the people who visit your site and they don't have to think about how to use it. Secondly, using conventional set-ups in your site gives your visitors a reassuring sense of familiarity.
Article Tags: user friendly, website
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About the Author: David Flannery RSS for David's articles - Visit David's website David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website Its As Easy As Good Better Best Advertising the nuts and bolts of making it work Step Four Be clear about your offer and what you want your prospects to do and give them a reason to take immediate action THE MOUSETRAP FALLACY Advertising The Nuts And Bolts Of Making It Work Step Three Make sure your advertising is specific has substance and is credible 12 Steps to Implementing Anything in Your Business Step Ten Use Creative Problem Solving to Overcome Any UnForeseen Obstacles |
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