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The Ultimate Question
| Guest post by: David Flannery |
Article Overview: One simple question can determine how well you business is doing now and if it will succeed and grow into the future.
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Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
The Ultimate Question
One simple question can determine how well you business is doing now and if it will succeed and grow into the future.
The only kind of growth that can be sustained over a long period of time is growth that occurs because your customers love doing business with you and sing your praises to their friends, family and colleagues.
I believe you should survey your customers on a regular basis to see if you are doing a good job. I was having a conversation with a business owner just last week and this point came up.
He made the comment that people are rushing around and either won't take the time to answer all the questions or won't stop at all, his question for me was "How do I survey my customers without taking up a lot of time?" He had a valid point, everyone today is in a hurry, and unfortunately less likely to stop and answer questions on a survey, no matter how well intentioned.
The first thing you must do is make it worth their while to stop , which means offering them an incentive, some sort of free offer etc. Then when they do stop , don't ask to many questions. Focus on one area of your business and ask questions about that.
If you want to get the overall impression of a customers satisfaction rating, which is a measure of how well you, and your staff are doing their jobs, you need only ask one question... The Ultimate Question.
This question is based on the principle that, in general, people will not want to put themselves into a position where they are embarrassed.
The question is "Would you recommend my business to your friends, family and colleagues?" .
This question plays on the fact that a person will not send someone they have a connection with into a business that is not doing a good job of dealing with or serving its customers.
Just think about it, would you send a friend of yours into a business that you know is useless, I wouldn't, because the onus is on you. Your friend will come back and say " Why did you send me in there?". You end up apologizing for the company and you are embarrassed.
So if it is a case that your customers are in a rush and don't seem to have the time to stop for your survey, firstly give them an incentive to stop and then ask them the ultimate question.. You may be surprised by the answers you get.
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Article Tags: business growth, customers, small business
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About the Author: David Flannery RSS for David's articles - Visit David's website David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website   Buyers Remorse What is it And How Do You Avoid It 12 Steps to Implementing Anything in Your Business Step Two Define Your Assignment in Writing Advertising the nuts and bolts of making it work Step Five Make sure your ad does not look like your competitors Build Your Business With Testimonials The Five Most Dangerous Trends In Australian Small Business Today |
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