|
|
Like this article? PLEASE +1 it! |  |
|
Why Should I Buy From You?
| Guest post by: David Flannery |
Article Overview: This is an absolutely fundamental question that you and your business must be able to answer. It is a question that every single one of your customers ask either implicitly, to themselves or explicitly, to you. Do you have a clear, succinct, compelling, competition busting answer to this question for your business? If not, you are in trouble!
 |
Free Download - Advertising: the nuts and bolts of making it work: Step Five: Make sure your ad does not look like your competitors. By David Flannery |
Why Should I Buy From You?
This is an absolutely fundamental question that you and your business must be able to answer.
It is a question that every single one of your customers ask either implicitly, to themselves or explicitly, to you. Do you have a clear, succinct, compelling, competition busting answer to this question for your business? If not, you are in trouble!
While I cannot tell you, the reader, what your company's answer to this question should be based around, as I don't know your individual business situation I can tell you a couple of things it should not be based around.
Your answer to the question can't be based around or founded on any of the following:
1. Quality of product or service.
2. Customer Service/ customer orientation.
3. Lowest price (unless your can sustain it for as long as you are in business, it rarely happens)
4. Range of products.
The reason for this is that clients or customers already expect to buy quality, they expect excellent customer service when they enter your business, all other things being equal lowest price will work but is very rarely sustainable in the marketplace for very long, and customers/ clients expect a good range of products, in other words the attributes listed above do not raise the bar of customer expectation because they are what your clients and customers already expect from you. You will not get people to buy from you by telling them you will give them what they already expect. You must look deeper into your business for your answer.
The absolute best way to find the answer to the question is to ask your current customers why they do business with you, however, be warned you must ask the right questions and delve deeper and past canned answers such as " You have great service", if you get a answer such as that, ask " What does great service mean to you", always dig deeper and deeper.
Once you have found the answer for your business, it must be integrated into everything you and your staff do as a business,
The following is a small list of the areas your answer must be articulated:
1. on all business cards
2. on all answering machines, both land line and business mobiles
3. In all adverts ( direct response, of course)
4. In the greeting a staff member gives when he answers the phone.
5. In the sales process your sales team currently uses.
6. In all direct mail copy.
7. In response to the question" So what is it your company/ product/ service does?"
Formulating and integrating your answer is of vital importance to your business, if you don't do it or do it and get it wrong it could possibly hurt your business, but get it right and you will dominate your market, increase your sales and help create massive profit growth, as you will have given your marketplace a compelling reason to do business with you rather than your competitors.
© 2010, Profit Growth Dynamics International. All rights reserved.
Article Tags: increase sales, profit growth, sales
|
About the Author: David Flannery RSS for David's articles - Visit David's website David Flannery is the founder of Profit Growth Dynamics International helping companies methodically and systematically increase their sales and profits, reduce their customer losses to their competitors and separate themselves from their competition. He is the author of The Profit Crisis Exposed report and the soon to be published book The SETE Five Step Action Plan For Doubling Your Profits. For more information on growing your business profits visit http://www.massiveprofitgrowth.com now Click here to visit David's website   Profit Crisis Exposed Report ReleasedCan it Help You Advertising the nuts and bolts of making it work Step Five Make sure your ad does not look like your competitors Why Should I Buy From You Advertising The Nuts And Bolts Of Making It Work Step Three Make sure your advertising is specific has substance and is credible 12 Steps to Implementing Anything in Your Business Overview |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Recommended Article for You
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
How To Use Carbon Copy Pro As A Strategic Tool For Your Business
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
African Technology Development
Creating a Better Place to Work
Your Local Small Business Online Marketing Funnel
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.