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Learning Heroes are Your Most Valuable Assets

Guest post by: Roy Osing

Article Overview: My book readers will recall that Customer Learning is an essential component of Customerization: the BE DiFFERENT set of Practices of creating Holistic Value-based Offers for a select targeted group of customers as opposed to the more traditional marketing approach of promoting products to mass markets.

Learning Heroes are Your Most Valuable Assets

Customer Learning is beyond Market Research. It is a continuous process of learning about customers and uses employees as the primary instruments to do the Learning work.

Customer Learning won't get established in your organization by a wish and a prayer.

It requires a clear strategy supported by continuous investment. Here are some support activities designed to create the appropriate Learning behavior in your organization:

- constant communication to employees on the strategic importance of continually learning about what customers desire.

- reinforcement that Customer Learning is a core competency of the organization that will determine it's success or failure.

- incorporating the Learning responsibility into the Performance Management Program. Clarify the expectation that Learning is an integral part of every employee's job.

- recruiting individuals with the intrinsic ability to relate to people and develop credible relationships with them.

- developing specific Learning objectives to be a critical component of the Annual Performance Plan for every employee.

- constantly recognizing those who perform their Learning responsibility in an exemplary manner. Customer Learning Heroes need to be honored in front of the entire organization.

- regular employee Learning Events to share what people have learned about customers with others and to discuss how the Learnings have been turned into marketing opportunities for the organization.

Cheers, Roy Osing

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Article Tags: assets, heroes, mass markets, promoting products, traditional marketing
Referred by: http://www.starrbizz.com



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Re: My Favourite 7 Boldest Entrepreneur Moves of All Time - Thanks David - both are great suggestions! We've done Elon Musk from PayPal but none of the traditional credit card companies - I like the VISA idea a lot! Right now we're working through the entrepreneurs who were part of our Entrepreneur Heroes trading cards and as soon as that's done I'll add this to the list!
Re: My Favourite 7 Boldest Entrepreneur Moves of All Time - [quote="Evan":3rjwci0x]Thanks David - both are great suggestions! We've done Elon Musk from PayPal but none of the traditional credit card companies - I like the VISA idea a lot! Right now we're working through the entrepreneurs who were part of our Entrepreneur Heroes trading cards and as soon as that's done I'll add this to the list![/quote:3rjwci0x] Hi Evan, Oh good! Glad you like the suggestions. I think the book will furnish me with several more as I go through it!


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