Strategy vs. Tactics: Which Drives Your Organization?

Here are characteristics of both types of organizations. If the 'Tactics Drive' scenario souns familiar, take a step back, get your Strategy defined and THEN decide on the critical few projects necessary to achieve it.

Tactics Drive:

- numerous projects going on; people complain that there is too much to do.

- aspirations drive the activity, like "we intend to be best in customer service".

- many project teams throughout the organization. Almost everyone is on one.

- projects are measured individually in terms of deliverables.

- activities lack a strong common thread among them.

- divergent actions persist. Projects are in conflict and are often heading in opposite directions.

- projects are often lead by individual Departments and carry with them intrinsic bias as a result.

- people are frustrated with too much activity and lack of synergy.

- people complain that there is no approves course that all of the activities follow.

- leadership is criticized for not providing the overall direction to justify all of the projects going on.

- consultants are brought in to assist and they are forced to subordinate organizational issues to those of the individual projects.

Strategy Drives:

- a handful of projects key to influencing 80% of the results are active.

- a Strategic Game Plan (SGP) drives all the activity. Everyone has direct line of sight to it for guidance.

- a few focused project teams exist.

- projects are measures in terms of SGP expectations.

- the common thread among all activities is contribution to the SGP.

- synergy acts among all activities; they are monitored to ensure they are acting in unison.

- projects are primed at the organization level. Project leaders are appointed corporately based on skills and competencies to deliver expected results.

- people are energized as efforts are focused and are balanced to achieve the most meaningful results.

- people recognize that the SGP is the driving force behind all that goes on.

- leaders are acknowledged as effectively moving the organization forward.

- consultant activity is limited to areas where new expertise is required. They are all managed relative to SGP results.

Avoid the tactics until you are satisfied you have a clear enough SGP to be a beacon of all activity in your organization...

Cheers, Roy


Roy Osing is CEO of Brilliance for Business, Speaker, Business Coach and Author of "One of the Top Business Books in the US" - Soundview Executive Book Summaries. BE DiFFERENT or be dead: Your Business Survival Guide offers proven ways to thrive and survive in the critical areas of Strategy Creation, Marketing, Sales and Customer Service.

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