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Roy Osing Articles

Written by: Roy Osing

BE DiFFERENT YOU! Covet the Fox - Click To Read Article
Winning on the Inside is all about the Fox and building trusted relationships with them...

Strategic is "Pounding on the Basics" - Click To Read Article
The Strategic Action category is replete with mergers, acquisitions, new products, new markets and partnerships and alliances, but taking care of the Basics 24X7X365 always seems to get left out....

Do You Have a Chief Serving Officer? - Click To Read Article
If Serving Customers is so critical to creating customer loyalty (and it is) why is the chair vacant at the executive table?

Have You Had a High Definition Moment Lately? - Click To Read Article
A High Definition Moment is an interaction between a customer an an organization that is jam-packed with EMOTION...

(Another) Six Competencies to Covet - Click To Read Article
Hope the first six-pack was useful. Here are six more traits to acquire in your Competency Coveting journey....

SHOUTS For The ONE and ONLY - Click To Read Article
Here's a list of some organizations that have chosen my ONLY Statement to declare their distinctiveness...

Some Call It Non-Strategic. I Call It CRAP - Click To Read Article
CRAP is the enemy of progress in an organization...

Six Competencies to Covet - Click To Read Article
You want to build a successful organization. You want a strong team to deliver "Gaspworthyness' to you Fans. What should you be looking for in the people you recruit?

Leadership by Serving Around - Click To Read Article
Management by Wandering Around is ok, but I believe the concept needs to go further and be more focused....

Labels for a Frontline Leader - Click To Read Article
The Frontline Leader is THE most strategically critical position in an organization. Here are the labels that apply...

What's Your Remarkable Point of View... R.POV8? - Click To Read Article
Marketing guru Seth Godin is quoted as saying "If you can't describe your position in 8 words or less, you don't have a position." I agree but the competitive element needs to be clear...

Are You a Customer Opportunity Spotter - Click To Read Article
If your organization really is obsessed about customers, the following happens routinely because it is a fundamental part of your Strategic Game Plan, but for most it's not even on their radar...

Letters That Dazzle - Click To Read Article
Responding to customer compaints can be an unpleasant and task, BUT done the right way can create raving fans forever...

Re-vector HR Practices to Lift your Service Strategy - Click To Read Article
Many leaders in organizations don't get the critical relationship between HR Programs and the ability to deliver a Service Strategy in a BE DiFFERENT way. Why is HR so important? Because Programs built for people have an automatic influence on how they behave on a day-to-day basis which, in turn, has a profound impact on delivering a dazzling service experience to customers.

BE DiFFERENT Leaders Eat Their Own Dogfood - Click To Read Article
How often have you heard a leader in your organization preach a set of values and yet don't consistently demonstrate them? For these people it is easier to give other people advice than to listen to their own words and practice them unconditionally.

Learning Heroes are Your Most Valuable Assets - Click To Read Article
My book readers will recall that Customer Learning is an essential component of Customerization: the BE DiFFERENT set of Practices of creating Holistic Value-based Offers for a select targeted group of customers as opposed to the more traditional marketing approach of promoting products to mass markets.

Strategy vs. Tactics: Which Drives Your Organization? - Click To Read Article
You don't have unlimited time or resources to do a hundred things. If your organization is 'raining down' with tactics you could be chasing stuff as opposed to being guided by the stragegic direction you have set.

Better, Best vs. DiFFERENT - Click To Read Article
Look around at the competitive claims being made these days, and most of them will look something like: - 'We offer the best network' - 'Our customer service is better than our competition'

Relationship-Building Performance Plan for Sales - Click To Read Article
BE DiFFERENT Sales takes a right angled turn away from the traditional product flogging practice to building deep intimate relationships with customers with the belief that long terms benefits favor the latter philosophy.

Marketing: Holistic Value Offers are NOT Bundles - Click To Read Article
One of the essential planks of the BE DiFFERENT Marketing platform is the notion of Customerization. Customeriztion replaces the traditional marketing approach of developing products and services for the masses in favor of creating value-based Holistic Offers for the chosen few customers WHO you have selected to SERVE.

Product Floggers Inflict Pain on Customers - Click To Read Article
Companies that continue to push products and services at people rather than engage them in a conversation about their needs, wants and desires may think they are adding value. The reality is that this approach turns people off and they exite seeking a relationship-building organization...

BE DiFFERENT Rules System - Click To Read Article
Rules, Policies, Procedures, Administrative Routines... business development tools that are related in most organizations to an internal control role. Successful organizations build their Rules System to SERVE the customer....

Empowered Customers Rule! - Click To Read Article
There is a compelling case for Customerizing your organization in current market and economic conditions. Making a right-angled turn from pushing products and services at people to determining what their individual desires are and creating VALUE to enhance their lives. Yet it is amazing to me how many companies don't get it. They continue to market the way they have done in the past, believing what worked then will get them to where they need to get to in the future. It won't work. We all need to look at the evidence and then take action to renew our organizations to SERVE customers not flog at them.

BE DiFFERENT = Evolve AND Distinguish - Click To Read Article
Its not good enough to evolve and adapt to a changing world, you must distinguish youself in the sea of competition...

Is a Competitive Edge Good Enough? - Click To Read Article
Words describe strategic intent and I have a real problem applying 'soft' or 'incremental' words to the critical business function of sustainable differentiation and survival.

Invest in New Customers or Existing Ones? - Click To Read Article
On a recent radio interview I was asked: "Do you think businesses spend too much money on trying to get new customers and not enough on keeping the customers they currently have?"

Beware of Mangers of Irrelevance - Click To Read Article
When strategic progress is lethargic, look for managers hanging on to old stuff…

BE DiFFERENT Absolutes of Change - Click To Read Article
Don't change for the sake of change. Consider these drivers to build your business...

Twenty Attributes of a BE DiFFERENT Leader - Click To Read Article
There are always conversations going on about what a leader is and what attributes they possess. I have participated in these on an opportunistic basis; here is a taste of my consolidated view.

Rules for BE DiFFERENT Cost Cutting - Click To Read Article
Reducing operating expenses shouldn't be a draconian exercise; do it with your Strategic Game Plan in mind...

A, B, C's of Execution - Click To Read Article
The anchor of any execution plan is your organization's strategy; it informs and drives every tactic and activity that people are engaged in. I see too many organizations executing a number of tactics with no strategic plan or context to give them meaning. So, before describing what 'good' execution looks like, make sure you have a strategy to lean on. If not, go back to square one and create one. In addition, when creating your strategy, spend significant time on thinking through implementation. Avoid the trap of spending 80% of your time on the essence of your strategy and 20% on execution. Reverse your focus and spend 80% of your time on executional planning.

Four Ways to Dazzle Your Customers - Click To Read Article
Creating a dazzling, memorable service experience will keep customers coming back and will turn them into raving fans. Here are four simple ways to turn your organization in a Dazzler-Producing Machine...

Referred by: http://www.starrbizz.com



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