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Handheld Commercials coming via App Ads

Guest post by: David Liu

Article Overview: The iPhone's application ads that are embedded with downloads offers a new way to connect with consumers. Mixing revolutionary technology that's in high demand with on-the-go advertising creates new way to find target market.

Handheld Commercials coming via App Ads

The brilliant thing about the iPhone, besides the revolutionary multi-touch capability and the endless application development options, is the fact that Apple managed to sell ad time to a device that people were lining up to get their hands on before they ever saw one in person.

Steve Job’s online marketing team managed to perfect a system where they can sell high-priced cell phones to consumers, as well as to businesses looking to promote their products. Instead of the phone’s themselves, however, web designers are now focusing on ad space for the mobile web.

What is exceedingly effective about Apple’s iPhone ads though, is the fact that these advertising campaigns, while not completely foregoing traditional methods like telemarketing services or online commercials, can direct their attention to their exact target market.

In the same vein as Facebook’s personalized ads that target users through age, location, and gender, the iPhone’s ads have been able to target consumers through previous app downloads and even by geography through location aware ads.

Essentially, the iPhone’s are now handheld POS systems for customers, where they can purchase directly from Apple and its partners. While movements to improve advertising on cell phones has ranged from automated text messaging deals to clickable ads on the bottom of application displays, none of these ads have come close to essentially branding mobile web space.

Now, not only can companies come out with their own applications for iPhone users, such as Geico Insurance'sfree app, they can basically allow users to indirectly download links to their services and products. Advertising via related products is not new, and neither is free downloads that are accompanied by marketing promotions, but focusing entire campaigns towards one device are.

Essentially, Geico’s app uses its televised advertisements as a ploy for users to download their iPhone accompaniment, which in turn is an interactive commercial. The app allows users to make payments, as well as view Geico’s video uploads – which are essentially ads as well.

Having location awareness built into mobile devices is essentially a way for advertisers to utilize GPS capabilities on the consumer market. The brilliance of Apple’s app-involved advertising is in its ability to use their current network of users to parlay with marketing companies via third-party developers to sell mobile web space.

And all of this is accepted with open arms by iPhone users, hook, line, and sinker. Advertising? The iPhone’s apt for that.

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Article Tags: advertising, iphone ad, location aware ads, marketing, POS System
Referred by: http://www.resourcenation.com/



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