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How to Make Your Website E-Commerce Friendly

Guest post by: MIchael Daley

Article Overview: In the vast world of e-commerce, a friendly website can do wonders for your business. Here are some e-commerce website development "do's" to consider.

How to Make Your Website E-Commerce Friendly

Sell! Sell! Sell! This is the mantra of every business. And it is the gospel of any company that makes money solely through e-commerce. Effective website design encourages your visitors to take the next step. It combines good layout with page copy that induces customers to buy products or take some kind of action.

Here are some "Do's" of E-Commerce:

• Do include a link to the order page on every other page of your site.
• Do have the products on display in the right fashion with clear information and strong calls to action.
• Do tell the customer you are offering any post-sell service like free shipping and money-back offer.
• Do build in as much consumer choice, freedom and control over the process as possible, and include ample opportunity for them to bail out of a transaction before they are locked in.
• Do offer customers a choice in privacy matters. Ask them whether or not it is all right for you to send them emails on special sales or to share their e-mail address with your marketing partners.
• Do wait until the end to request credit card information.
• Do tell the customer your site is secure.
• Do wait until the transaction is complete to request survey data.
• Do cautiously recommend related items to go along with their purchases like a leather protection crème to go along with a pair of expensive dress boots.
• Do give the customer all your contact information and be sure to include a phone number.
• Do let them "like" you on Facebook.

Doing the little things can create an online purchase venture that is safe, informative, and customer friendly for viewers and will certainly go a long way to help your customers Buy! Buy! Buy!

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Article Tags: customers, ecommerce, website development, websites



Related Forum Posts
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: make real an idea - Hi.. Make sure your website is working for you! There are many Website Statistics easy-to-use and affordable web traffic analysis service that allows you to monitor your web site traffic. Use this information to your advantage, and improve the design and efficiency of your web site. You just go ahead..i'm there with you.. Good luck..!
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Not Worst book. Worst Books! - Just as their lots of great business books out there, so are there lots of bad books. I recently checked [i:2dqprtes]The Big Red Fez: How To Make Any Website Better[/i:2dqprtes], out of my local library. It's a slender book, 109 pages. On the left hand side of each page is a snapshot of a webpage, on the right hand size the author (Seth Godin) critiques it, telling what is wrong with it. But, he doesn't show us *his* version of how he'd change that page to make it better. Yes, some of the errors made have self-evident fixes, but the majority of 'em are stuff I wish he would have expanded on to show how, visually - it should have been done. It's easy to pick holes in other people's work, it's a lot harder to then put your own work on view for people to critique!


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