Tweet

What Makes a Website a Winner?

Guest post by: MIchael Daley

Article Overview: What makes a good website? Here are 6 things winning websites have in common.

What Makes a Website a Winner?

A good website entices visitors to return often to see what's new. Encouraging your customers to bookmark your site is one way to get them to come back and make your website a Favorite.

Here are 6 things winning websites have in common:

• Websites are run by people who know what they want. Small business marketers who have successful websites have clear strategies, goals, and priorities.
• Websites use technology that's appropriate to their mission. The options range from simple product illustrations to You Tube videos.
• Websites streamline design. The most important ingredients are clarity and ease of use.
• Websites make it easy to learn about the company. This is accomplished with two key pages: "About Us" which is a brief history and mission statement; "Contact Us" which should have a mailing address, e-mail, fax, and phone numbers.
• Websites change because the owners focus on marketing innovation. The innovations range from digital newsletters, online forums, and blogs to contests and relevant activities encouraging customer participation and loyalty.
• Websites are evaluated based on the ROI for the business. It is important to know just what you're getting from all the time, money, and labor you invest into your website.

Another important action to implement when marketing on the internet is to stay up to date on your competition. Take a look every once in a while at the marketing message being displayed on your competitors' website. Does your website match the ease of use and pertinent information the competition is displaying?

The visitors to your website are seeking information on the benefits your company can provide to satisfy their needs. Whether you are selling a service or a product, provide the pertinent information that will make it easy for them to buy from you.

Related Articles
  Competitions as promotions
  Google Website Optimizer: How to Split-Test Your PPC Landing Pages for Maximum Conversion
  Insurance Sales Training
  Are You A Winner?
  Joomla! Your Own CMS Solution
  What's a Vlog, and How Can it Help Your Web Promotion?
  The Winner's Edge - It Separates the Winner from the Loser
  How to Have a Natural Holiday High
  Never compete with anybody else; but yourself
  The Dangers of HindSight
  How’s your back-end?
  DOs and DON’Ts of Great Recognition Programs
  Out Thoughts Control our Destiny
  Sweepstakes Improve Business Sales
  What's the point of popular?
  Home Business Websites: Why You Need To Host Your Own
  Christmas number 1
  Give yourself a magical life
  Is Your Website Destroying Your Online Business’ Potential?
  How To Build Confidence

Article Tags: ecommerce, small business



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Stopping Drive-by Spam - I've also noticed that in this and other forums. I wonder why they do it that way. Makes it easier to catch them. I suppose it's probably just laziness. I've even seen the same person spam the same thread multiple times one after another with the exact same post. I guess that just how stupid some of these spammers are!!!
How does one suggest improvements to inventions - and get paid for them? I'm sure people write in and complain and suggest new features for various things they buy... and if those changes are implemented that's all well and good, but the person who made the suggestion for the improvment isn't going to get paid for it. How does one suggest these improvements - and get paid for them? ----long story One of the best things the PC did (at least, Dell) was to color code all their little plugs, so you know that the green plug goes into the green hole, the pink into the pink, etc. Makes setting up those things a heckuva lot easier! I was thinking that the same thing should be done for today's TVs! I've had a new TV for a few weeks, set up next to my computer because I like to work and watch TV at the same time. But I've got it set up in such a way that I can't see all the little buttons on the top of the screen, which are the buttons for Stop, Play, Eject (for the internal DVD) , the Volume up and down, and the Channel up and down. Of course, that wasn't a problem when my remote control worked, but for some reason it stopped working a couple of weeks ago. (Yes, I replaced the battery - no good). Since I have the TV so close to my computer it's no problem, I can reach out and touch the buttons... But because they're all the same color, I had to actually get up and look at them to make sure I was pressing the right button. I've solved that problem by attaching a bit of yellow paper to the Play button, and a bit of orange paper to the Volume Up button. Makes things a lot easier...
coach needs a coach - Yes... I remember that my coach had a coach. Makes perfect sense. Plus you're getting more stimulation as to HOW to be a better coach.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

LEARNING TO HAVE FUN – EVERYDAY!

The Pure FUN of Learning & Using NLP

Tips to Take Control of Credit Card Debt

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.