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Establish Internet Presence with a Blogsite

Guest post by: serena carcasole

Article Overview: In today’s world business success is impossible without Internet presence. That is why most businesses establish websites. With more and more consumers relying purely on Internet for their searches, it becomes more obvious that if a business does not have a website, it does not exist.

Establish Internet Presence with a Blogsite

In today's world business success is impossible without Internet presence. That is why most businesses establish websites. With more and more consumers relying purely on Internet for their searches, it becomes more obvious that if a business does not have a website, it does not exist. And then there are blogs. Business blogs are exploding and becoming main vehicles for a dialog with clients, delivering information about company's products and services, and building online reputation. The latest trend, especially for small businesses and solopreneurs, is to marry the two concepts - a website and a blog - and create a blogsite.

What is a blogsite?

As I mentioned, a blogsite is a hybrid between a website and a blog and combines elements of both. At its core, it is a blog - a place for entrepreneurs to regularly post text, photos, audio and video entries related to their companies, services and products. In addition to the main blog page, a blogsite also features pages with static content typically found on business websites. This includes Home page, About Us page, Contact page, Products or Services page, e-commerce-equipped pages, and many other options.

There are many reasons why establishing a blogsite might be a better solution to your business requirements than having a standard website. The top reasons to have a blogsite are

Blogsite saves money

The only people that make money creating and maintaining websites are web designers. Most business owners lack both time and expertise to build even a simple website. So they go out and hire a web designer. As most entrepreneurs know, a website is a work in progress. There's always something that needs tweaking, changing, updating, etc.

Maybe you just landed a big new client. Or maybe an existing client sent you a Thank You e-mail that you would like to use as a testimonial. Or maybe you want to add a new white paper for your prospective clients to download. If you have a traditional website, you will have to contact your web designer and ask to make all these changes for you. And then you have to foot the bill. A blogsite eliminates the need for a web designer. The process of posting new content on your blogsite, whether in the blog itself or in the static pages, is very simple. It requires no in-depth technical knowledge. As anyone who tried blogging knows, you don't even need to know basic HTML to get great results. Now you can publish content in whatever format you want - text, photos, audio, and video with ease.

Blogsite saves time

Let's say you want to advertise a time-sensitive promotion on your website. With a traditional website, you have to coordinate this with your web designer so that she has time to implement and test all the changes.

With a blogsite, you can go ahead and post your ad and change any other relevant content, such as your rates, whenever you need it. And you don't have to waste time e-mailing or calling your web designer. You can also react much quicker to any news or changes that affect your niche.

Besides, it allows you to finally consolidate your efforts in maintaining an online presence. Instead of splitting your time and resources between maintaining a website and a blog, you can now have an all-in-one solution.

Blogsite gets you to the top of search results faster

Yes, it is an established fact that search engines LOVE blogs and rank them highly. It happens because blogs by design fulfill a number of criteria used by search engines to rank site relevance. Blogs are usually tightly focused around a theme, have many content-specific external links; feature highly-relevant anchor text for inbound links; have tagged content; and have often-updated content. All this makes blogs search engine darlings.

If you have a blogsite and its blog ranks high in the keyword search results, your visitors will now have a chance to quickly scan not just through your blog posts, but through the static pages as well.

You will still want to spend time doing SEO for your blogsite. Except now you will be able to do it yourself and largely for free. There are plenty of easy-to-use free plugins that will take pain and confusion out of the SEO process.

Blogsite builds loyalty

Do you know why the same Internet user who visits company's website only once a month or so will visit the same company's blog every other day? The answer is simple, really - new content. Toddlers are the only audience that craves reading the same story over and over and over. You can have the greatest content on your site, but if it is not updated regularly, you will find it very difficult to bring visitors back to your site.

If an Internet user finds your blog and likes its content, he will come back for more as long as you keep posting new stuff. It doesn't really matter if they visit your blogsite or get the news through RSS feeds, e-mail notifications or Google Reader. What's important is that they read YOUR stuff and not your competitors'. Chances are, after a while spent reading your content, they will be ready to take the next step whether it is signing up for your e-mail list, download your e-book, or purchase your widgets.

In the quest for Internet presence, a savvy entrepreneur looks for a solution that is easy-to-use and affordable. More importantly, it has to be goal-oriented and help grow business faster than alternative solutions. A blogsite is a great choice that answers all of these requirements.

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Article Tags: blog, blogsite, internet presence, website



Related Forum Posts
Re: Forums Blog? - [quote="Evan":1yww01zw]Interesting idea Don. In my weekly newsletter I show the most recent forum posts and on the side of every page on the website (not the forums) I also show the most recent entries.[/quote:1yww01zw] The Newsletter update is great for people _already_ signed up to the forums. The Blog would be a teaser for those who are unaware of it entirely. [quote="Evan":1yww01zw]How often would you see the blog being updated?[/quote:1yww01zw] I would say no more frequently than once a week. It would be more an an ad than an interactive forum. Although, that can change. [quote="Evan":1yww01zw]Any other ideas out there on a blog or ways to show the most popular topics?[/quote:1yww01zw] If you really want a big Internet Presence, this is what I have learned works very well: 1/ Website 2/ Blog 3/ MySpace 4/ Press Release 5/ Ads posted on free & paid classified websites 6/ Networking 7/ website submission to search engines You will notice that only 1 out of the 7 requires human contact. The other 6 will begin to create a presence and if the right keywords are used, then people doing searches for those keywords will find many references to this site. Networking helps build your 'real world presence'. I haven't done any aggressive marketing of my site yet the hits just keep on increasing on a monthly basis. I'm on track to be making 20,000 hits (probably more) this year. Not bad for not spending a dime on advertising and being fairly casual about what I do with the site. That's what I have learned thus far online. The more I learn, the more hits grow.
Re: 4 Home Based Opportunities For 2011 - Hi, Thanks, for sharing these value information with us. Internet make easy us to earn money even at home. Internet offers a lot of opportunities to earn money. Internet Marketing is the biggest example of money making.
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Re: Poll: Which would you live without? TV or Internet? - Hi Evan, I have to admit that I do enjoy TV but mostly for sport or educational programs. However, I can honestly say that since I went on the Internet, it has changed my life forever like it has for everyone around the world. When I say it has changed my life, I don't mean it in a soppy way but just in everyday things like research, booking a holiday, shopping, renewing tax or driving license etc, all of which you can do online and that is before my Internet activities. Therefore I have to say in answer to the question, I would miss the TV but I would miss the Internet much more. regards, Mal.
Re: Has The Recession Hit Your Business? - Hi, Yes I think it is only natural that the recession affects all businesses and the Internet is not immune to this. Hopefully enough people will see that the Internet is a way to make money and to offset the problems they are having so we all have to remain positive, regards, Mal.


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