Tweet

Jumpstart Your Marketing with YouTube Videos

Guest post by: serena carcasole

Article Overview: Currently, there is no better social networking site for video then YouTube. When you post a video on YouTube, you will drive traffic to your site in a very short period of time and are shown how you how popular your video is becoming. Plus, Google search engines love videos, so your ranking will increase. This emerging technology is bound to be used by more marketers as time goes by. Even though video marketing is relatively new, it is venue that is bound to grow

Jumpstart Your Marketing with YouTube Videos

It's important to put yourself in front of your target audience as often as possible. With increasing numbers of people spending time on the Internet, adding videos to your marketing efforts can help you reach a whole new audience. Having a marketing video welcomes visitors who might not have otherwise found you and gives people an additional way to learn about your services. Visitors will not only have the ability to read about what you do, but the ability to sit back and easily absorb content that can make a lasting impression. Currently, there is no better social networking site for video then YouTube. When you post a video on YouTube, you will drive traffic to your site in a very short period of time and are shown how you how popular your video is becoming. Plus, Google search engines love videos, so your ranking will increase. This emerging technology is bound to be used by more marketers as time goes by. Even though video marketing is relatively new, it is venue that is bound to grow. Here are a few more ways to power your marketing with YouTube videos:

Keep it Simple. Even though it might sound daunting to create a video, it is easier then you might think. Most of us have heard of viral marketing, but even an average video can drive traffic to your website. One creative idea can often lead to another and even your first marketing video can be the start of an excellent new way to share your message.

Create a Brand Channel. While following with the keep it simple principle, YouTube recommends that marketers have a brand channel as a destination for their content. When designing your channel, make sure you fill out a full profile, including your website and any other pertinent information. The more you can give YouTube users, the more likely they will give back by visiting your site.

Use What You know. A great majority of YouTube videos are not made with professional camera equipment. A cell phone camera can be a good start and even a digital camera with filming capabilities or a laptop computer with a built in camera. Your video doesn't have to be an epic length either; the most effective length is about 3 to 6 minutes.

Learn and Share. Just as you would provide information to visitors on your website, do the same with YouTube. Rather than positioning your marketing video as a traditional advertisement, make it more engaging, allowing watchers to learn something of value. Encourage comments and ratings, as well as sharing your video on other websites. YouTube watchers can choose to post your video on their websites remotely, so be sure to always include your website URL somewhere in the video content. YouTube gives you an embedded code for posting the video and gives you the advantage of quick downloading and not taking up a huge amount of space. So be sure to share it on your website as well as other social networking sites like Facebook.

Tell a Story. Storytelling is one of the oldest forms of entertainment out there. If your story is compelling enough, your audience will react by coming to your website and wanting more. Just like when you watch a movie, the characters who tell the story are important. Whether your story focuses on being behind the scenes or in the action, give viewer honest, reliable sources who they can identify with and cheer on.

Keep Uploading. The best way to know what kind of video will work best for you is to continue trying and see what works. Many marketers make a video or two and then abandon the idea. Even though you want to have a variety of marketing tools, video marketing thrives on the ability to keep producing content. The concept isn't all that different from blogging, where what is shared tends to grow and evolve overtime. Uploading one or two videos a week can get you noticed in no time.

Social networking is not going to end any time soon-and it is only the beginning for video marketing. Incorporating YouTube videos makes easier than ever for people to find you and get a sense of how you can help them. As online marketing opportunities continue to evolve and expand, do your part to grow your business alongside them.

Related Articles
  Repurpose Your WordPress Blog Posts on YouTube
  5 Easy Steps to Get Fast Free YouTube Subscribers
  Video Marketing Online
  Useful Internet Marketing Tools On The Cheap: YouTube Insight
  5 YouTube Time Management Tips
  Effective Online Marketing Strategies: Video Marketing
  USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL
  Marketing On YouTube In Just 60 Minutes a Week
  Youtube Marketing Techniques for your Business Needs
  7 Tips For Marketing On YouTube
  YouTube SEO: 10 Tips to Optimize Videos and Your Channel For Amazing SEO Results
  Making Money on YouTube
  How to put your videos on YouTube
  Legal Marketing: Stand apart with video marketing
  Lesson #3: Viral Marketing Could Be Vital For Your Business
  Youtube is a Very Powerful Marketing Tool
  Lesson #1: Create a Better User Experience
  Marketing with YouTube
  The Vatican embraces YouTube
  Lesson #5: Focus On Your Users Not Your Revenues

Article Tags: google search, search engines, social networking site, video marketing, youtube videos



Related Forum Posts
Jumpstart - I have heard that Jumpstart get togethers are great. Do they also do social get togethers where entrepreneurs do activities together to network and have fun? Does anyone have experience with this?
YouTube expands to 9 nations with Google's help - That's amazing! Although, with all the money Google spent on buying YouTube I guess it's not much of a surprise that Google is putting such an effort on making YouTube even more of a success. I personally don't like it though, they are really cracking down on the content people are allowed to post on YouTube due to copyright reasons.
Re: Is YouTube Going Commercial? - [quote="Alan Mater":e47a61ur]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:e47a61ur] But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers. How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?
Re: Is YouTube Going Commercial? - [quote="Kevin":2yd8df44][quote="Alan Mater":2yd8df44]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:2yd8df44] But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers. How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?[/quote:2yd8df44] I agree there needs to be a balance. Don't they already have one example of this in place? Google Adsense video units is the one I'm thinking of. Basically a YouTube ad or commercial from their partners placed on webmasters' sites.
Re: Need some information on freelance jobs! - Good answer Evan, I gave you a thump up on YouTube and also add a comment. My YouTube id is Altecdxtv1


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Secrets of Successful Business Partnering

What is Discretionary Cash Flow

Effective Leadership

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.