Website SEO Tip: Optimizing Header Tags and Keywords
Driving traffic to your website comes from many strategies, including optimizing header tags in your html.
This critical website SEO tip incorporates the proper < h 1 > to < h 6 > tags into your website so that search engines know it is important and will rank it higher. It can also help to use bolded headings for readability and organizing your articles and blogs. Here's how optimizing header tags can take increase your website rankings and keep readers interested too:
Use Correct Header Tags
Your website should be accessible by as many people as possible. Proper code in your header tags can help you do this. When search engines recognize your tags, you'll get ranked higher. Plus, header tags have more significance than your body copy. This website SEO tip means your headlines are the most important part of any blog or article.
Do a check on your html to make sure you aren't missing any of the tags
Start with tag < h1 > for your title or largest heading
Use just one < h1 > tag per page
Tags < h2 > to < h6 > are the subheadings and should contain these tags in order of importance
Don't skip heading levels (for example, make sure your tags go in order from largest to smallest)
Use Keywords in Header Tags
Your keywords should definitely be contained in all of the header tags. The most important tag is < h1 >, which is likely your title, so by all means insert your keywords into it. You should then continue using your keywords in all the header tags, if possible, since the search engines are going to notice the header tags first and foremost. Remember, the tags not only go from largest to smallest, but the least important keywords should also go in those later tags, while saving the best for the first ones.
Use your best keywords in heading tags
Be as specific as possible in keywords, including a short phrase that points to the exact customer you are trying to reach (i.e., life coaches in Canada).
Make sure things like the date is not in your header tags (especially in a < h1 > tag, unless you want the date highlighted as a keyword)
Write Your Headlines with Readers in Mind
Even though you want to use keywords for optimizing header tags for search engines, do make sure your headlines are easily scannable and reader friendly. After all, if a reader comes to your page and sees the headlines are obviously coded, but not the least interesting, they will click away. Using this website SEO tip is what you might call the icing on the cake because it brings all your efforts together.
Start with keywords and then wrap interesting points around them (things to try: tips, how-to's, questions).
Keep headings short and easy to grasp, so the reader knows just what they are getting
Make sure the body copy enhances the headline
The Next Step for SEO Success
Check into your html codes for headers and ensure that none are missing and the keywords are correct. Once that part of your site is optimized, work on incorporating more SEO website elements, such as using keywords in the body copy, meta tags, links, and graphics.