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Get Consistent Results with Consistent Action

Guest post by: Sue Henry

Article Overview: There are three things you can do to get consistent results in your business, if you want consistent results you need to take consistent action. Implement these easy action steps and get consistency working for your business.

Get Consistent Results with Consistent Action

There are three things you can do to get consistent results in your business, if you want consistent results you need to take consistent action. Implement these easy action steps and get consistency working for your business.

1. Consistent marketing activity I'm making a huge assumption here but you have a great business idea/product/service right? Then you need to tell your ideal market that you exist. Marketing is an activity that needs to occur on a consistent basis so that your customers know you exist and can buy from you. Most business owners don't engage in marketing activity for three reasons:

A. They don't know the what works and the how to's

B. They think it's too expensive and

C. They want instant results or expect one activity to do all the work

Consistent marketing activity contains:

• A marketing plan - what do you want to achieve and how will you get there?
• A budget - how much are you willing to or need to spend?
• A time-line - when will you implement and evaluate the activities
• Expertise - know what works or test and trial
• Variety - normally to get great results you need a variety of activities one alone will not generate all the sales enquiries you will need to meet your sales targets
• Time - ensure activities are consistent and give your activities a chance to work

2. Consistent sales process

Sales is an everyday activity, to transform your business your sales process needs to be consistent. You will need to consistently take action on the following for a successful sales process:

• understand who your ideal customers are, and more specifically what are their frustrations, fears, wants and needs
• work to a sales budget
• have a clear understanding of how much each sale costs you
• know what marketing activities are driving enquiries and where your customers are coming from
• schedule sales activity time each day, week, month - calls, follow up, appointments, database management, networking
• develop a cost effective fulfilment process
• use your time in a dollar productive manner
• a reward system (after all didn't you start your business for an easier life?)

3. Consistent networking

When I first discovered the term over 15 years ago for what I had naturally always done - networking it was from networking expert Robyn Henderson she had just published a book called "Be Seen, Get Known, Move Ahead". For me that statement says it all, and today we have the power of social media to make it even easier.

Many people mistake networking as a individual activity to simply meet people and/or contacts, when in fact networking is a powerful and valuable asset to your business. If you want to transform your results and get consistent then you must view networking as an integral asset of the business and "Be Seen, Get Known, Move Ahead". If you have difficulty with how to network then take time to learn - take it from me it's very easy and can be very rewarding. Networking is a bridge to sales results!

Which of these three activities can you take immediate action on to get consistent results into your business?

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Article Tags: action steps, consistency, consistent action, consistent results, marketing, networking, sales



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