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Sue Henry Articles

Guest post by: Sue Henry

Social Media: Marketing Tool or Time Waster? - Click To Read Article
Is Social Media a useful marketing tool or simply a time waster? This is a tough question for a lot of small businesses today and one I've been asked many times during my presentations recently. As you start to plan and looking at opportunities and trends for the next 12 months here are some thoughts to consider.

What you can learn from Mickey Mouse to grow your business - Click To Read Article
A few years ago I had the opportunity to go to Disneyworld in Orlando, Florida and was amazed at the efficiency, professionalism and marketing strategies used to make the customers experience an unforgettable one. That day has stayed with me and I have shared the simple and effective strategies with clients many times since my visit. In this article I summarise the four key things Disneyworld do exceptionally well in engaging their customers and delivering a quality product. These practical activities any business can do, take a minute to see what you can adapt into your world with these four activities.

Get Consistent Results with Consistent Action - Click To Read Article
There are three things you can do to get consistent results in your business, if you want consistent results you need to take consistent action. Implement these easy action steps and get consistency working for your business.

What really makes you unique? - Click To Read Article
To gain a competitive edge as a small business it is critical that you understand what it is that really makes you and your business unique. Understanding your uniqueness helps to develop your marketing messages, establish standards and importantly stand out from your competitors. In this article we look at what is unique and how you can identify your uniqueness.

How well do you know your customers? - Click To Read Article
Having a good understanding of who your customers are can help you to accelerate your sales process and ensure repeat sales with the customers you already have. Knowing them well can give you insights for how to develop your products and services and stay ahead of your competitors. In this artile we explore five simple things you can do each week to keep your business ahead of the game.

The Power of Three for Your Business - Click To Read Article
The Power of Three concept is simply this: What three things can you do to generate more business? In this article we explore the three things in the networking, sales and marketing activities you can take action on in your small business to get the results you desire.





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