Tweet

International Marketing - Engaging Consulting Firms

Guest post by: Omoniyi Lawal

Article Overview: How can a business owner tap into new consumer bases to strengthen her company? A business owner can find new consumer bases by expanding into international markets, especially in the markets of India, China, and western Africa. All that is required is asking for help from a management consulting firm specializing in international marketing.

International Marketing - Engaging Consulting Firms

Working for a management consulting firm, a consultant provides business-to-business (B2B) assistance that will help clients succeed in international markets. This assistance is tailored to each client’s unique business needs and plans for expansion.

A consulting firm helps a company (small, medium, or large) market its products and services internationally based on proven business strategies. For example, a consultant might help a client develop an international business plan. With this document, a client can build a consumer base in a foreign market.

After becoming a successful exporter, a client might expand into more established markets (i.e. the EU, the U.S., or Japan). A consultant will teach a client how to use government resources, how to make use of existing business contacts, and how to establish local relationships in new markets.

Here are three more ways a management consulting firm can help a business owner tap into new markets through B2B assistance:

1. A consulting firm researches a business owner’s target markets in many countries. Market research reveals the best economic markets for a business. For example, a consultant researches which governments offer the best incentives for new importers and recommends which foreign markets should be included in an international business plan.

2. A consulting firm helps a business owner plan expansion into foreign markets using an incremental approach. For example, a consultant might write a timeline for obtaining appropriate licenses and legal documents for each market. A timeline is only a guide because a business must adapt its business strategy in foreign markets based on actual market conditions.

3. A consulting firm helps a business owner target specific products to each new market. Each product must be targeted to its market following research into what other suppliers charge for the same product and how they market to local consumers. If a business has a new product or service unknown in a target market, a custom marketing strategy must be developed.

Before writing an international business plan, a business owner should consider working with a management consulting firm. For a reasonable fee, a consultant will help a business owner branch into exports using a sound business plan.

Related Articles
  International Sales
  Leveraging partnerships
  WHAT IS MANAGEMENT CONSULTING
  Could Now Be The Perfect Time to Consider a Move Out Of Management Consulting?
  Guidance for International Marketing in Global Organization
  The Importance of International Tax Planning
  The Importance of Strategic Marketing Consulting in Marketing Vendor Management
  Finding the Right PR/Marketing Firm
  Trademark International Class: Class 35 (Advertising and Business Services)
  CRM Consulting Partners Revealed
  Get This Book
  Is Your Law Firm Anything Like Your Sales Consulting Firm?
  Consultancy firms in need of Resource Scheduling Solution
  WHEN IT COMES TO MARKETING SERVICES: WE DON'T DO MARKETING
  How to set up an offshore company
  Start your consulting business as a side hustle
  Technology Consulting Career Potentials
  Foreign Joint Ventures in Southeast Asia and the Role of Japan
  Business Plan Template
  Marketing Advice from Philip Kotler

Article Tags: business owner, china, consulting firms, foreign markets, india, international marketing, international markets, management consulting firm, western africa



Related Forum Posts
Ryerson or McMaster? - It's true McMaster probably does have a better reputation than Ryerson but after you graduate I don't think when you go to an interview the deciding factor will ever be the university you went to. At least that was true in my case. I went to Ryerson and did their Technology/Business Program. I was employed the very next day after graduation not because of my grades (though that helps during co-op) or the fact that I went to Ryerson but because of what I brought to the table in terms of experience (part-time jobs I held while in school), social skills (verbal and written) and my goals. Since 2003 I've worked in Marketing, Content Management and Consulting. The Marketing program at Ryerson has some good classes and topics within it but entreprenuer on your resume if you plan on getting a job after graduation is going to be a tough one. BUT you can get around it by focusing on the classes you've taken and how you can apply them to any business. I believe true Entreprenuership can't be learnt in a classroom by a Professor who's never been an entreprenuer (not saying the profs at Ryerson were never an entrepreneurs - some of mine were). It has to be learnt in the field. If your move to Ryerson means you will be out of school faster, can take a 3 month vacation (which I missed out on but am planning for next summer) and then get a job or start your own thing then it sounds like a good deal to me BUT you need to decide.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Hola, Ciao, Bonjour, What's Up? - Hi all, my name is Stephen Alred. I'm 20 years old and I'm currently a student in Finance & Marketing. I started my company, Cloud 9 Financial Consulting, last year and wanted to join the forum to absorb the wealth of knowledge that's being shared. A little background, my company targets entrepreneurs specifically because they tend to appreciate our low costs and agility more than the common investor. We pride ourselves in leveraging free cloud technology to conduct a session anytime, anywhere, in real-time...this piques the interest of business owners that are always on the go. We have virtually no overhead, so we have a lower cost but same quality as anyone else around. We tend specialize in creative investments. Since we don't manage money, we provide very unique ways of advising our clients where/with whom they should place their money. Look forward to learning a lot from you guys!
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Top Ten Feeble Follow-up Attempts to Fathom

3 Key Factors For Raising Capital

Presenting Yourself With Impact at Work

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.