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It's Amateur Hour on the Internet
| Guest post by: Gihan Perera |
Article Overview: The world is full of smart, savvy passionate people who want to share that passion with the world - and can, thanks to the Internet. And, if you're not careful, they'll be crowding you out!
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Free Download - Who the heck are YOU, anyway? By Gihan Perera |
It's Amateur Hour on the Internet
My friend Melvin Yeo is a lawyer. And he's an amateur.
I don't mean he's an amateur lawyer. Far from it - he's a highly-respected corporate lawyer who works for one of Australia's leading companies. But that's his day job.
In his spare time, he's an amateur "foodie" - in other words, a gourmet
(though not a gourmand). And he publishes his experiences, suggestions
and ideas in "The Frenchman's Food & Wine Blog".
When I say he's an amateur, I mean him no disrespect. I simply mean
that he doesn't do it for money. He's in no way amateurish in anything
he does. In fact, he puts some professionals to shame. For instance, his
post about how to enjoy airline food has some world-class tips for frequent travelers. And I've experienced his skill first-hand when dining out with him and other friends.
Melvin's blog gets over 1,000 visitors a month. That's not going to break any world records, but it's a lot more than many speakers and infopreneurs get.
Why? Because he's good. And he's passionate. And he's out there.
Why am I telling you this?
Because the world is full of Melvin Yeos. Smart, savvy passionate people who want to share that passion with the world - and can, thanks to the Internet.
And, if you're not careful, they'll be crowding you out!
Business owners used to have it
easy. It wasn't easy for amateurs to identify, find and reach our market. It took time, money, connections and a concerted effort for others to be even aware of them.
But that's changed now. The audiences are there - on Twitter, Facebook,
YouTube, iTunes and the Web. And it's the smart, passionate amateurs
who are reaching them.
Why? Because the professionals are too busy. Or too scared of their image. Or too arrogant. Or too complacent. Or too (fill in your favourite excuse).
This is not just about supposedly lightweight topics like food and
wine, either. Do a Google search for leadership, customer service or whatever you're selling, and you'll find the passionate amateurs right up
there near the top.
The good news is that it's easy to change!
All it takes is a change in attitude.
Stop hoarding your great material - and start sharing it.
Stop waiting for the professionally edited article - publish what you've got.
Stop delaying until you've bought the latest microphone, video recorder or iPhone - record something and put it on YouTube.
Stop building the business case - just do it.
If you don't, somebody else will. In fact, they probably already have!
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Article Tags: authority marketing, internet marketing, reputation
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About the Author: Gihan Perera RSS for Gihan's articles - Visit Gihan's website Click here to visit Gihan's website   Simple Ways to Survey Your Webinar Audience Get More Sales By Telling Customers Why They Should Buy Product Launching Packaging Products Together Internet Marketing Is About Showing Your Face Are You a Brain Surgeon or a Plastic Surgeon |
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I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet.
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Regards,
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