"Be so good they can't ignore you."This sums up what it means to be a success on-line, and a true thought leader. Know what you're good at, become great at it, and share it with the right people.
- What's your unique expertise?
- What makes you different?
- What are you passionate about?
- What would you do for love, not money?
People want you, not just your expertise. Increasingly, they're searching Google for names of experts, not just a topic of interest. So you want people to be searching Google for your name, not just what you do - and they will, if you get clear and stand strong in your personal brand.
Even if you want your business to be known for its own name, not because you are the brains behind it, it's still important to build a personal brand that drives the business.
So what's behind your personal brand?
How would you answer these two questions?
- What do you keep doing well over and over again in your life?
- What do you keep doing badly over and over again in your life?
Poet Robert Frost put it like this, in his poem "Two Tramps in Mud Time", which ends like this:
But yield who will to their separation,
My object in living is to unite
My avocation and my vocation
As my two eyes make one in sight.
Only where love and need are one,
And the work is play for mortal stakes,
Is the deed ever really done
For Heaven and the future's sakes.
So where do your passion (avocation) and work (vocation) unite? That's the sweet spot for your thought leadership.
Both of these things are important. If you're doing work that you don't like - that doesn't ignite you, that doesn't turn you on - it will be difficult to follow through with it, and that will show to your customers and potential customers. And if you can't turn your passion into work, you need to find some other way to make ends meet. Most people don't find a way to "unite their avocation and their vocation". But if you do, it's the perfect combination!
by: 
How To Use Carbon Copy Pro As A Strategic Tool For Your Business
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business