What is an Efficiency Expert? Part 1

Guest post by: Sarah MacGregor
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You may have noticed that I call myself an Efficiency Expert. That's all well and good, and it sounds really neat, but what the heck is an Efficiency Expert anyways?

Here's an official definition: An efficiency expert is "a specialist who seeks to increase the productivity of a business or an industry by improving the efficiency of its operations."

Basically what that definition is saying is that an efficiency expert can help you find ways to run your small business more smoothly by decreasing the amount time it takes you to do things, therefore increasing your productivity and in the end allowing you to free up your valuable time.

You may be thinking, "okay, more time always sounds good, but how does it work? What does an efficiency expert do?".

Let me use myself as an example. I am a virtual assistant, and this means that I partner with small business entrepreneurs. I work with coaches of all kinds, counsellors, therapists, instructors, you name it. Sometimes I work with folks who are simply overwhelmed by having to take care of all the pieces of their business all by themselves, and they not only need someone to help them sort out what's going on, they also need someone to take some tasks off their plate.

For example, let's say that a life coach has been actively marketing their business in a variety of ways:

with their website
regular blogging
monthly newsletters
writing articles
speaking engagements
writing some e-books

They also want to teach online workshops in the future and so need to set up a shopping cart, and add new info and sales pages to their website, and figure out a plan on how to let everyone know about these new workshops and get them to sign up for them, and get a teleseminar system set up and running, and create the actual workshops themselves, and, and, AND! Whew, you get the picture how things can easily spin out of control when you're on your own.

Here's where an efficiency expert can step in. In this scenario I would sit down with this coach and together we would look at four very important points:

Current marketing tactics
Overall marketing plan
New product marketing plan
Delegation

In my next article, “What is an Efficiency Expert? Part 2 ~ How Can They Help My Small Business?”, I’ll explain in more detail what is involved with each of these four points, and how an efficiency expert works to improve your small business efficiency.

What is an Efficiency Expert? Part 2 ~ How Can They Help My Small Business?

Find Your Own Super Power to Increase Business Efficiency

5 Easy Ways To Improve Your Work Efficiency

Being an Expert is Great for Business Part I

Under Promise and Over Deliver

What is a Marketing 2.0 Specialist?

Optimize Effective and Efficient Behavior for Increased Success

How to Improve Performance with EGR

Are the Online Experts Real Experts or Not?

Finding Your Efficiency Zone

Reinforce Your Project Management Skills with PMP Training

Efficiency versus Effectiveness

Teleseminars - 3 Effective Types You Can Offer

ROOM FOR TWO EXPERTS IN YOUR SALES CALL?

Silicon Valley to make Greener Computers

Video Forensic Expert Witness

Effective Efficient and Affordable Marketing

I Dont Want PR I Just Want To Be Successful

Three Cheap Tricks to Increase Efficiency

Lesson #5: Make Efficiency Your Secret Weapon

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How Do I Make Customizations to my Wordpress Site That Won't Get Lost During an Upgrade? - By Sarah MacGregor

About the Author: Sarah MacGregor

RSS for Sarah's articles - Visit Sarah's website
My name is Sarah MacGregor a.k.a. SMac and I am a Canadian Virtual Assistant, CEO of SMac To The Rescue, and Efficiency Expert who teaches small business owners and entrepreneurs how to increase their business efficiency and get unstuck. I officially started out as a Virtual Assistant (VA) in 2007. Being insanely organized and an uber planner SMac To The Rescue started off with a bang and it just keeps growing, having now evolved into a Multi-VA practice.

It wasn't long before I realized that some things that seemed like common sense to me were in fact a real struggle for other business owners, and so I naturally fell into the role of breaking down projects into manageable pieces, coaching business owners on how to become more efficient, and bascially coming to the rescue of every solopreneur that crosses my path! I love it when my geekiness perfectly compliments a client's business gaps.

I used to be (and still am) a coding geek - are you a geek too? Let's chat! Love cats? Me too! I will ooh and aah about cats any chance I get. Like to dance? Teach dance? Watch dance of all kinds? Bring it on! I've tried so many different kinds of dance and a few have become my lifelong passions.

To learn how I can help your business with my Efficient Virtual Assistant Super Powers, and to sign up for my newsletter and free Super Efficiency E-books, visit my site at http://www.ToTheRescue.ca
Click here to visit Sarah's website.

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