Tweet

What is an Efficiency Expert? Part 1

Guest post by: Sarah MacGregor

Article Overview: What the heck is an Efficiency Expert, and how can they help my small business?

What is an Efficiency Expert? Part 1

You may have noticed that I call myself an Efficiency Expert. That's all well and good, and it sounds really neat, but what the heck is an Efficiency Expert anyways?

Here's an official definition: An efficiency expert is "a specialist who seeks to increase the productivity of a business or an industry by improving the efficiency of its operations."

Basically what that definition is saying is that an efficiency expert can help you find ways to run your small business more smoothly by decreasing the amount time it takes you to do things, therefore increasing your productivity and in the end allowing you to free up your valuable time.

You may be thinking, "okay, more time always sounds good, but how does it work? What does an efficiency expert do?".

Let me use myself as an example. I am a virtual assistant, and this means that I partner with small business entrepreneurs. I work with coaches of all kinds, counsellors, therapists, instructors, you name it. Sometimes I work with folks who are simply overwhelmed by having to take care of all the pieces of their business all by themselves, and they not only need someone to help them sort out what's going on, they also need someone to take some tasks off their plate.

For example, let's say that a life coach has been actively marketing their business in a variety of ways:

• with their website
• regular blogging
• monthly newsletters
• writing articles
• speaking engagements
• writing some e-books

They also want to teach online workshops in the future and so need to set up a shopping cart, and add new info and sales pages to their website, and figure out a plan on how to let everyone know about these new workshops and get them to sign up for them, and get a teleseminar system set up and running, and create the actual workshops themselves, and, and, AND! Whew, you get the picture how things can easily spin out of control when you're on your own.

Here's where an efficiency expert can step in. In this scenario I would sit down with this coach and together we would look at four very important points:

1. Current marketing tactics
2. Overall marketing plan
3. New product marketing plan
4. Delegation

In my next article, “What is an Efficiency Expert? Part 2 ~ How Can They Help My Small Business?”, I’ll explain in more detail what is involved with each of these four points, and how an efficiency expert works to improve your small business efficiency.

Related Articles
  What is an Efficiency Expert? Part 2 ~ How Can They Help My Small Business?
  Find Your Own Super Power to Increase Business Efficiency
  5 Easy Ways To Improve Your Work Efficiency
  Under Promise and Over Deliver
  Optimize Effective and Efficient Behavior for Increased Success
  What is a Marketing 2.0 Specialist?
  Are the Online Experts Real Experts or Not?
  Finding Your Efficiency Zone
  Efficiency versus Effectiveness
  ROOM FOR TWO EXPERTS IN YOUR SALES CALL?
  Teleseminars - 3 Effective Types You Can Offer
  Silicon Valley to make Greener Computers
  Effective Efficient and Affordable Marketing
  Video Forensic Expert Witness
  Three Cheap Tricks to Increase Efficiency
  I Dont Want PR I Just Want To Be Successful
  Lesson #5: Make Efficiency Your Secret Weapon
  Everything is Possible Joint Venture Magic
  America's New Fuel Efficiency Standards
  Efficiency vs. Effectiveness: Knowing the Difference Can Alter Your Marketing Results

Article Tags: Business Efficiency, Canadian Virtual Assistant, Efficiency Expert, Efficient Virtual Assistant, Sarah MacGregor, SMac To The Rescue, Small Business, Virtual Assistant



Related Forum Posts
Patent information - I'm also interested in Part 2. Thanks.
Patent Process - Interesting to hear your experiences with the patent process - what's Part 2?
Re: How can I promote my site? - I think because you have a very visual product you should focus on creating valuable videos and post them to sites like YouTube, Viddler and Expert Village. Some ideas for videos could be an overview of how to create an animated movie, tips for editing, how to find actors ...etc...provide value to your customers and they will flock to you like a magnet. Rachel
Re: Attention Age Doctrine - Hi Andy, So how did you find of "The Attention Age Doctrine" Part 1? And has following its guidelines yielded any positive results yet?
Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Why Small Businesses Don't Survive

Starting A Set of Books

Work at home Opportunities for the Disabled

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.