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Have you signed up to run a Groupon or Daily Deal for your business?

Guest post by: Andrea James

Article Overview: Here are just 5 ways you can improve your deal: 1. Collect the voucher buyers' details straight after they have purchased the deal (or as soon as possible). 2. Have a system to store the buyer' details and have a solid follow-up contact plan 3. Know the impact of reviews following a deal and have a response strategy in place 4. Plan which complementary products and services to up-sell and cross-sell and have staff trained on the process 5. Have an efficient way to manage your bookings

Free Download - The fine print of Groupons goes both ways. By Andrea James

Have you signed up to run a Groupon or Daily Deal for your business?

If you are merchant who is offering a daily deal or considering running one, there are many things to consider. Here are just 5 ways you can improve your deal:

1. Collect the voucher buyers' details straight after they have purchased the deal (or as soon as possible).

You can do this by having a dedicated page on your site for the deal and including a sign-up form that's part of the "how to redeem your voucher" process. We'll tell you more about this tip in another article as it's a fairly detailed process (we also cover this point in our workshops).

2. Have a system to store the buyer' details and have a solid follow-up contact plan

Even a simple spreadsheet (using Excel for instance) is better than nothing. But preferably, you'll have at least a basic database set up. And it helps if you already have an idea about how to woo these customers back to you after the deal. You may have to tweak the plan based on the feedback and comments you receive when they redeem the vouchers but in any case you need to regularly remind them of your existence.

Out of sight means out of mind, which eventually leads you to be out of business.

3. Know the impact of reviews following a deal and have a response strategy in place

We've tweeted articles about how after running a deal, businesses sometimes suffer from poor reviews and the long term impact of running a deal is actually quite negative.

Be aware of this and be prepared. Do what you can to prevent bad reviews in the first place, for instance, create a smooth process of redemption (you will get calls and emails!), have clear instructions etc. And also respond to the poor reviews.

Remember that one or two bad reviews from inherently nasty customers often cannot be helped but actually these outliers don't really destroy businesses, it's having multiple bad/mediocre reviews from credible reviewers on big sites that really cripple a business. Have a response system in place to make sure this doesn't happen.

4. Plan which complementary products and services to up-sell and cross-sell and have staff trained on the process

We've seen many merchant who have fallen for the coupon company's sales rep pitch that the merchant will easily be able to make up for the voucher discount by up-selling on day. And those business owners just hope that their staff will be able to do that.

Hoping is not a profitable strategy. You need to know which are the best products and services that are likely to complement the deal and have staff trained to offer these. If you need more details on how to do this, feel free to contact us.

5. Have an efficient way to manage your bookings

This is a big bug bear for both customers and merchants who we deal with.

Customers get frustrated when they can't get in touch with the merchants to make an appointment/redeem their voucher. And merchants get frustrated because they seem to be spending a lot of time sorting out appointments or they have voucher buyers coming in at peak times and taking away valuable business from full-paying customers.

We hope that you found this short article useful in helping you plan your daily deal. There are many more factors involved but at least these are a start!

All the best with your campaign.

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Article Tags: coupons, daily deal, Daily deals, group buying, groupon, living social, marketing, marketing campaigns, vouchers

About the Author: Andrea James
RSS for Andrea's articles - Visit Andrea's website

Coupon Guru helps businesses with coupons and daily deals. We work out IF a deal is a good idea and if so, we help you to calculate, prepare, avoid pitfalls & run more effective campaigns with Groupon, Living Social and so on. If a deal is not right, we give you a hand with more suitable forms of marketing. Coupon Guru is unaffiliated with any company, coupon or otherwise so we offer completely independent and unbiased advice. Seminars, workshops as well as bespoke consulting available. Visit us now to learn more. http://couponguru.info/

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